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Facebook 101: Filtering Your News Feed using Friend Lists

Are you getting those spammy news feeds from overzealous brand evangelists? Let me show...

Lucas Shaffer June 29, 2011
Facebook Deals:  How to Interact with Customers on Facebook

Facebook Deals: How to Interact with Customers on Facebook

Deals are currently available near Atlanta, Austin, Dallas, San Diego and San Francisco. We are always looking for ways...

Lucas Shaffer June 26, 2011
Reviews:  A Close Look at the Recommendation Culture

Reviews: A Close Look at the Recommendation Culture

I know what you are thinking. How can a generation of online tools and...

Lucas Shaffer June 14, 2011
Facebook launches new Ads Manager and Webinar Walk-Through

Facebook launches new Ads Manager and Webinar Walk-Through

It may be news some most of us, but the new Ads Manager documentation...

Lucas Shaffer June 6, 2011
How To Sync Your Facebook Events With Your Calendar Of Choice

How To Sync Your Facebook Events With Your Calendar Of Choice

I get question quite regularly so I decided I wanted to share with everyone!...

Lucas Shaffer June 3, 2011
Welcome to Stand And Stretch 2.0:  Answering the Biggest Question Correctly...

Welcome to Stand And Stretch 2.0: Answering the Biggest Question Correctly...

It's not every day you get to 'relaunch' on your one year anniversary but...

Lucas Shaffer June 3, 2011
Causes:  The Strongest Social Connection

Causes: The Strongest Social Connection

Today is Earth Day and many of you may not know that in today's...

Lucas Shaffer April 22, 2011

How To Migrate your Personal Account into a Business Page on Facebook

For the longest time I have spoken about the disability from creating your business...

Lucas Shaffer April 13, 2011

Small Businesses and Social Media Use [INFOGRAPHIC]

I stumbled upon this graphic and thought it would ring the bell of our...

Lucas Shaffer March 29, 2011

Case Study: Cisco Systems, inc. Open Social Media Policy

Social media is the catalyst to cultivating communities. Through these channels, companies are tapping...

Lucas Shaffer March 22, 2011

Travel for the IT Consultant/Manager

After being on the road for the last 6 months, I have learned a...

Lucas Shaffer March 14, 2011

Social Media in Columbus, Ga: Case Study of Community Growth

February 1st, 2011 was a unique day.  But not just because an incident occurred that...

Lucas Shaffer February 2, 2011

Hyper Alerts: The Feature Facebook Forgot (Fan Page Notifications)

That's a great tag line.  I couldn't have said it any better.  Anyone who...

Lucas Shaffer January 25, 2011

Groupon – A New Truth Of Advertising

Yes.  Groupon has been valuated at 6 billion dollars thanks to Google.  But what...

Lucas Shaffer January 18, 2011

Social Media Versus Stress: Let's All Live Longer

Chronic stress has been linked to just about everything that's wrong with our health...

Lucas Shaffer January 9, 2011
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