Keep up with our latest news and tips
Our team of marketing professionals loves sharing insights and experiences they’ve had while working in the digital marketing industry. We write on a myriad of topics, from addressing the latest in design trends or security news, to offering marketing insights and opinions to help you with your next digital marketing project. Keep up with the latest news and articles from Stand and Stretch here!
In a rapidly evolving environment like web development, it’s usually difficult to predict watershed events and technologies before they appear. The obvious example today is AI, which rapidly went from being the subject of lab experiments and science fiction to a daily tool for many people. Another major movement in web design is increased focus…
Let’s face it…we’re probably entering into a recession period right now, with the tariffs and an unstable economy. There is nothing like the threat of losing everything during a recession that can light a fire under a small business owner. We get it, because we are also a small business with real people who depend…
What it really looks like to live in the land of rankings, reports, and Google updates as an SEO Manager! When most people hear “SEO,” they picture someone buried in keywords, whispering sweet nothings to Google’s algorithm while running five different tracking tools on three monitors. Okay… they’re not completely wrong. But behind the rankings…
It has become a bit of a cliché to comment on how rapidly the digital landscape continues to evolve, so I’ll spare you the ubiquitous commentary on how different our online world looks than it did two, five, or 10 years ago. Let’s jump straight into some of the places web design is heading in…
In a recent new-hire interview, I reveled a bit in our changes at Stand And Stretch due to AI over the last year. It’s been exciting! So, it makes sense to take some of the extra time and begin sharing why we’re thriving. When people ask me what makes Stand And Stretch stand out, I…
In a rapidly evolving environment like web development, it’s usually difficult to predict watershed events and technologies before they appear. The obvious example today is AI, which rapidly went from being the subject of lab experiments and science fiction to a daily tool for many people. Another major movement in web design is increased focus…
Let’s face it…we’re probably entering into a recession period right now, with the tariffs and an unstable economy. There is nothing like the threat of losing everything during a recession that can light a fire under a small business owner. We get it, because we are also a small business with real people who depend…
What it really looks like to live in the land of rankings, reports, and Google updates as an SEO Manager! When most people hear “SEO,” they picture someone buried in keywords, whispering sweet nothings to Google’s algorithm while running five different tracking tools on three monitors. Okay… they’re not completely wrong. But behind the rankings…
It has become a bit of a cliché to comment on how rapidly the digital landscape continues to evolve, so I’ll spare you the ubiquitous commentary on how different our online world looks than it did two, five, or 10 years ago. Let’s jump straight into some of the places web design is heading in…
In a recent new-hire interview, I reveled a bit in our changes at Stand And Stretch due to AI over the last year. It’s been exciting! So, it makes sense to take some of the extra time and begin sharing why we’re thriving. When people ask me what makes Stand And Stretch stand out, I…
Navigating Location Asset Requirements in Google Ads: A Guide for Better Results As a small business, your presence in the digital landscape is pivotal. Google Ads can amplify this presence through location assets, a powerful feature that incorporates your business address, phone number, and essential operational details into your advertisements. However, with great power comes…
Lately, AI has been generating chatter everywhere from corporate boardrooms and newsrooms to family dinner tables. At Stand And Stretch, we are big fans of innovation, and we are incorporating artificial intelligence into our workflow in several ways. One of the most exciting changes for us is the new built-in AI capabilities of Elementor, the…
Artificial Intelligence is trending for various reasons right now. While English teachers and professors are concerned about plagiarism and cheating issues, small business owners should be looking to implement some of the benefits of AI as well. As with any new technology, with great power comes great responsibility, and business owners, teachers, and students alike,…
As you may have noticed Google has been brewing up some new changes in many of its platforms, especially in regard to its analytics tools since late 2020. While GA4 has been available for several years the big push to upgrade is coming this year. Universal Analytics (UA) will officially be moving over to the…
Website domains are one of those things that almost everyone interacts with daily, but may not understand very well. If you have a website for your business or are planning to develop one, you need to know the basics of how domains can influence your website performance. Let’s break down what a domain name is,…
You are ready to build or rebuild your website but with so many website platforms around, choosing the best web platform for your needs can be tricky. To make choices more difficult, web platforms have become sophisticated with built-in optimization tools and drag-and-drop interfaces. Finding the best web platform to suit your needs is more…
Trends in Website Hero Design Sliders or carousels of scrolling images have enjoyed several years of popularity as website homepage staples. A few years ago, a substantial portion of websites used them in the all-important “hero” section at the top of the page. You may not be seeing sliders around as often these days, and…
‘Assets’ is Google’s term for the individual elements that make up responsive search ads, and they are one of the most critical components in your ad strategy. Crafting the right individual elements and creating the right blend for your campaigns can set your paid search campaigns up for success in the competitive digital marketplace. As…
Chances are you’ve heard the term “conversion” bandied about in recent years, and you might have wondered if conversion tracking is something that could benefit your business. Google has recently expanded conversion tracking capabilities for Google Ads clients, giving you access to more tools and more data. Stand And Stretch is implementing these new methods…
As the digital marketing realm moves away from the traditional use of third-party cookies, solutions for more relevant audience targeting are developing. Google, as in many other aspects, continues to be a leader in such solutions. Stand And Stretch is continuing to follow suit as a Google Partner. With privacy, browser, and regulation changes in…
At Stand And Stretch, we tend to think of websites as living documents. That simply means that sites grow, change, and develop over time. No static website will be successful forever. Continuous improvement is the name of the game, and regular website redesigns are key! However, there comes a time when a site needs to…
Keys to Better Photography So you’re ready to build a new website or give your current site a facelift? Great! There are many important factors to consider when embarking on a new project or a significant website revision. One often overlooked or underestimated element of any new web project is photography. Below, I’ll share some…
So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plunge and start your own business! Chances are one of your first goals is to create a website and dip your toes into digital marketing, so you can start building a…
Stand And Stretch’s Top Digital Tracking Metrics So you have a website, but how successful is it? Are you able to see how many users you’re drawing to the site using organic search tracking? Are you effectively utilizing your website data to boost your conversion rate? What the heck is a conversion rate? Today, let’s…
What are our clients thinking? What are they clicking on? What are they feeling when they peruse our site? What problems are they facing? Are they using any analytic tools already? All of these questions and more can be answered by coupling two incredible third-party apps: Google Tag Manager and Hotjar. Together, these intuitive apps…
After 12 years, I’ve hired dozen-or-so full-timers and interviewed over 120 freelancers in the creative industry, and here is what I’ve learned. The theory of the 9’s! Behold, this is a part of the “secret” to hiring creatives in a post-pandemic digital age. The Rule of the Theory of the 9’s It’s simple. I measure…
The holidays are fast approaching, and that means the holiday sales and shopping have begun. As we settle in and navigate our new normal in 2021, e-commerce and online shopping have become the more popular means to tick off everything on your gift list. According to studies by Adobe, a record-breaking total of $10.1 billion…
Facebook has recently updated its verification application process. Here’s what it means for your business. The Verification Badge: More Than a Little Blue Check What does it mean to receive verification on Facebook and Instagram? When your social media page is verified, your page and posts will have a little blue checkmark next to your name…
Just over a year ago, Instagram introduced us to Reels – their version of auto-play videos. Reels are 15-second video clips that can be edited with additional features. Thanks to Reels, Insta users can now add audio to videos, including access to the music library, add filters and AR effects, manipulate video speed, and more.…
As a small business owner, you might realize it’s virtually impossible to keep up with google and its new technology. However, it’s also likely that you know doing so can lead to great advancements for your business. From finding new business leads to increased web traffic, to a greater online presence, Google’s tools can help…
While everyone is starting to settle into what life may look like post-pandemic, many small businesses are still suffering from the lack of business and website traffic due to Covid-19. Staying up to date on SEO trends and digital advances is hard. So how can businesses gain traffic to their website and potentially increase sales…
Google Tag Manager is one of the latest releases by the SEO mogul itself, Google. It’s a rollout that has made the tag game easier, more efficient, and accessible to more business owners. No longer do you need to be able to edit code in order to update your G tags. Now, even laymen can…
If you’ve ever noticed the gray font below the search box during a Google search, then you’ve probably seen that with every Google search you do, there may be several billion results! In some manner, Google determined that every single one of those results somehow relates to what you searched. As a small business owner,…
With 4.57 Billion users on the internet each day, it is safe to say that Google is constantly updating its algorithms. Stand And Stretch employees SEO experts that stay on top of the newest Google algorithm updates ensuring all of our customers that we will monitor their search traffic and other analytics to make changes…
Stand And Stretch is here to provide you with the latest digital news and information. Whether you’re seeking help on your website design or looking to increase your web presence with SEO and digital marketing retargeting services, we’ve got you covered! Here’s the latest from the SBA. According to the SBA, women own or co-own…
“Call to Actions” (CTAs) can either be effective or pointless if your consumer is not interested in what your company provides. That is why it’s important to convey the products, goods, or services your business provides clearly and concisely. Trending call to actions float around blog posts, sale promotions, social media, and website content —…
With the internet on the rise, more and more small businesses are finding new and spunky ways to market their products. As Stand And Stretch’s Retargeting Manager, I have seen all types of ad placements. There have been simple ad placements on your Facebook and Instagram news feeds. We have seen banner ads at the…
As 2020 comes to a close, many businesses have turned to social media to reach clients, customers, and sell goods online, due to the overwhelming amount of storefront businesses that closed this year. Using social media as a marketing tool has been more beneficial than ever this year and we expect it will continue to…
Making waves earlier this year, influencers in Britain organized a union, the first of its kind. Citing lack of contacts from brands, and well as unfair and untimely pay as its biggest motivators, top influencers in the country banded together to create an influencer union, The Creator Union, or TCU. And the idea is catching…
In 1991, the world changed. The internet went public and at that time, no one probably knew exactly how much it would be changed or what was to come. This opened the doors to a whole new world of opportunities. It has changed the way we complete everyday tasks and has become a staple in…
The Underrated Practice of Creating Fun Blogs Blogging hit the internet in the early 2000s. Since then, there are about 500 million blogs in the world, and about 2 million blog posts published on a daily basis. Blogging is for anyone and everyone because everyone has a voice that they can share with the world.…
In the last decade, social media has become more prevalent in our lives. But, during the past year, it has become even more important for us to communicate and utilize new social media features that make staying home during the pandemic easier. Social media giants have stepped up their game to provide easier ways to…
Social media lets you connect with consumers on a fun, more personal level. Using video, asking for feedback and quick response time all let the consumer see the people behind the scenes and into how your small business works. This personalization of your business can build meaningful connections and brand loyalty. There are approximately 4.7…
With 4.57 billion people using the internet each day, it is fair to say that having a clean, fresh, aesthetically pleasing site is your first impression on most of your potential customers. Having a well-designed website is next to having a pleasing storefront. There are several aspects to your website that could be turning away…
It seems TikTok banners ads and posts about free credits to advertise on the platform are now a normal item in my news feeds. And it got me thinking about our clients and the questions we are getting about the viability of the platform. Sure, TikTok is now the newest app on the block and…
Are you aware of the Google updates that you could be utilizing for your small business benefit this year? With the unknown of the COVID-19 pandemic, it is important to keep your website updated for both you and your customers benefit. Google is constantly improving its possibilities to help any and all businesses, make sure…
Yes, you are missing out on one of the easiest ways to market your products. Linkin.bio is a cheap, easy, and effective way to market your products and services. Facebook still serves as a great way to get your brand out. However, when you look towards Instagram you will receive a whole new demographic group! …
Walking into the movie theater, smelling the buttered popcorn, and waiting in line to purchase a movie ticket has always been a crowd favorite. There is something about sitting in the dark, cool air eating popcorn, and watching a film on the big screen that is a different experience than sitting in a living room.…
Months ago, there was a small group of the population who worked from home, or who had their kids at home while doing so. But now, months into a pandemic, it’s almost a daily norm. Kids, even school-aged children, are learning from home – all while parents are in the next room working. It’s a…
When you own a small business, you may think that only the locals will come and shop or try out your services, so what’s the point in having a responsive website, right? Wrong! When you own a small business it is extremely vital for your business that you own a responsive website. Owning a responsive…
From home phones to flip phones to iPhones, technology has made leaps and bounds within the past 30 years. Now that the internet is accessible at all points in time, the term marketing has a whole new meaning as more and more companies turn to the internet to jumpstart their business. Whether businesses are trying…
Across the globe, society has been at home now more than ever. Online usage is on the rise as well. While trying to stay safe and abide by the guidelines of shelter-in-place orders, Covid-19 quarantines, and lack of storefront businesses that are even open, many are trying to find something to do. That is, something…
Phew – what a year, right? To say that the coronavirus was an expected blow to the economy is an understatement …. a HUGE one. Small and large businesses alike have been hit with an anvil. Think cartoon style — and we’re still waiting for those squiggly lines that indicate shock and pain to disappear.…
Last month, phone moguls Apple and Google announced a project that will help the public’s well being. With tech advancements and cooperation across the two brands, they’re working together to keep the general public safe and informed about any potential close contact they might have had with COVID-19. Through updated tech, users can log onto…
No arguments have ever been won on Facebook. Well, maybe not the ones that matter… I don’t check it anymore because it’s just not the place I want to spend my time. The hate, the false sense of enlightenment, and I’m just not into reading everyone’s opinions nor responding to them. It’s a daunting task…
