Lucas Shaffer is a small-town Georgia-born social entrepreneur who has dedicated his career to pushing the boundaries of digital marketing and community-focused technology. As the founder of Stand And Stretch, Lucas has built a best-in-class, boutique digital agency that integrates AI-powered solutions to accelerate workflows, unleash creative potential, and deliver high-impact results for clients across the U.S. Known for his "Theory of the 9s" and a collaborative, growth-oriented team culture, Lucas is as much a mentor as he is an innovator, blending creativity with cutting-edge technology. Most importantly, he loves spending quality time with his three boys, passing on his adventurous spirit and love for learning.
In a recent new-hire interview, I reveled a bit in our changes at Stand And Stretch due to AI over the last year. It’s been exciting! So, it makes sense to take some of the extra time and begin sharing why we’re thriving. When people ask me what makes Stand And Stretch stand out, I…
Inspiring Stillness: A Project for the Young and Restless. Company: Location: Industry: Service: Platform: Release: Just Breathe for Kids Just Breathe with Kids is dedicated to enhancing the lives of children through mindfulness and wellness coaching. Founded by a team with a deep passion for child development and mental health, our goal was to create…
Navigating Location Asset Requirements in Google Ads: A Guide for Better Results As a small business, your presence in the digital landscape is pivotal. Google Ads can amplify this presence through location assets, a powerful feature that incorporates your business address, phone number, and essential operational details into your advertisements. However, with great power comes…
After 12 years, I’ve hired dozen-or-so full-timers and interviewed over 120 freelancers in the creative industry, and here is what I’ve learned. The theory of the 9’s! Behold, this is a part of the “secret” to hiring creatives in a post-pandemic digital age. The Rule of the Theory of the 9’s It’s simple. I measure…
It seems TikTok banners ads and posts about free credits to advertise on the platform are now a normal item in my news feeds. And it got me thinking about our clients and the questions we are getting about the viability of the platform. Sure, TikTok is now the newest app on the block and…
No arguments have ever been won on Facebook. Well, maybe not the ones that matter… I don’t check it anymore because it’s just not the place I want to spend my time. The hate, the false sense of enlightenment, and I’m just not into reading everyone’s opinions nor responding to them. It’s a daunting task…
We know that many of you are business owners and already facing challenges or likely will in the coming weeks, and we want you to know: you’re not alone.
It can be frustrating as a homeowner to find people you’re comfortable letting into your home when you need a job done. Likewise, it can be disheartening to a service provider when people don’t give them the chance to prove themselves. Google Local Services ads help reduce the guesswork for the customer in need. Using…
Are you ready to drive Google Reviews to your business page? Here are the easy steps to getting it done right now. This is a frequently asked question and I felt it needed to exist on our blog for the benefit of future business owners who’ve wanted to know just how this works. I basically…
Whether you write blogs, articles or you just enjoy writing for fun, you can understand the challenge of putting content on to a blank page. While coming up with stories and articulating words can be difficult enough, what really puts the icing on the cake is double checking your grammar and spelling. As a content…