Lucas Shaffer is a Georgia-born digital AI strategist focused on building practical, AI-driven systems that help businesses operate smarter and move faster. Through his work at Stand And Stretch, Lucas has helped develop an AI-based marketing platform that transforms years of real-world experience into modern, scalable workflows for small and mid-sized businesses.
Lucas approaches AI as a strategic tool, not a replacement for human thinking. His work blends trained models, automation, and intelligent systems with human judgment, creativity, and accountability. This philosophy is reflected in his Theory of the 9s, a systems-based framework centered on balance, clarity, and sustainable growth across technology, business, and life.
Known for his collaborative, growth-oriented mindset, Lucas focuses on building systems that reduce friction, improve decision-making, and support long-term performance. He believes the best technology works quietly in the background, enabling people to do their best work without unnecessary complexity.
Outside of work, Lucas is a devoted father to three boys. Fatherhood plays a central role in how he thinks about systems, responsibility, and the future, reinforcing his belief that both businesses and families thrive when built on thoughtful structure, adaptability, and purpose-driven design.
Are you ready to drive Google Reviews to your business page? Here are the easy steps to getting it done right now. This is a frequently asked question and I felt it needed to exist on our blog for the benefit of future business owners who’ve wanted to know just how this works. I basically…
Whether you write blogs, articles or you just enjoy writing for fun, you can understand the challenge of putting content on to a blank page. While coming up with stories and articulating words can be difficult enough, what really puts the icing on the cake is double checking your grammar and spelling. As a content…
Ask a room of your friends, “When was the last time you clicked on a search ad on Google?” Watch as the room goes quiet and no one responds. I’m 100% on asking this question with the same result. No one I ask is clicking on the ads.
Custom stickers have been as important to the 2010s as mix-matched ankle socks were to the 2000s. If every business should have a logo, then every logo should be on a sticker. Everyone loves to put stickers on things, from your startup guru to toddlers, and you’ll love making these stickers. Stress-free Stickers Sticker Mule…
All the news, right? 😉 As I write this blog article, I am reminded of the potential energy behind composing a narrative that evokes feelings and then is jettisoned into the community only to be scathed by the naysayers and applauded by the “believers”. Context, in a world of digital mediums, is being attacked. We don’t…
Search engines drive customers to small businesses all day long. Organic, or non-paid, traffic delivered through SEO makes up for 94.95% of all clicks on the Google Search Results Pages (SERPs). And 5.05% goes to AdWords while the cost continues to rise. Watch Lucas to learn the fundamental practices you can engage in to win…
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a…
As a data scientist and digital native, I want ALL the data I can eat. Information about who is using your website is the best tangible marker for setting up successful digital marketing strategies. It also helps provide profiles of who your customers are. So, we consume a lot of this type of data from many…
If you have a Facebook account then, you’ve definitely heard of and even used Messenger. From messaging your aunt happy birthday to introducing yourself to a newly added friend, Messenger serves as a gateway of communication between users. Although, Facebook is amazing for personal use what about for businesses big and small? Did you know…
Texting your spouse to pick up some milk, checking the time, or setting a timer for the cookies in the oven — are just a few of the hundreds of instances where we turn to our mobile devices for support. However, what about the intent-driven moments such as the I want-to-do moments, I want-to-buy moments…