Lucas Shaffer is a small-town Georgia-born social entrepreneur who has dedicated his career to pushing the boundaries of digital marketing and community-focused technology. As the founder of Stand And Stretch, Lucas has built a best-in-class, boutique digital agency that integrates AI-powered solutions to accelerate workflows, unleash creative potential, and deliver high-impact results for clients across the U.S. Known for his "Theory of the 9s" and a collaborative, growth-oriented team culture, Lucas is as much a mentor as he is an innovator, blending creativity with cutting-edge technology. Most importantly, he loves spending quality time with his three boys, passing on his adventurous spirit and love for learning.
So, what is social selling? Is it a fancy term for sales? Or is it a process hidden within social marketing? The answer to those questions is neither. Social selling is the concept of using your own sales technique through a different platform; a social platform. Through the use of social networks such as LinkedIn,…
Humbled. It’s a word that I can say has spent a lot of time in my mind over the past year. I’m more reflective, more deliberate, and I can say that I’ve crawled through some dark places to get to where I am today. I’ve listened to some great people and am a product of…
Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential? It’s no secret that email campaigns have taken over the direct marketing scene. Have you seen what email campaigns are capable of lately? They look sleek, are user-friendly, and as…
Digital PR is a vague catch-all term as pertains to what it is and what it means for your business. How you can use digital PR to zip-line your traditional public relations efforts across traditional media outlets to get to targeted audiences. But at Stand & Stretch, we believe it is simpler than that: Just…
In the digital ad world, you have to pay attention to when the industry shifts technology around and inadvertently starts to piece together the next big change coming to your digital marketing plan. Monday, a Google AdWords blog post revealed the new name, and badge, for the program that helps sell your products through Google Trusted…