Website domains are one of those things that almost everyone interacts with daily, but may not understand very well. If you have a website for your business or are planning to develop one, you need to know the basics of how domains can influence your website performance. Let’s break down what a domain name is,…
‘Assets’ is Google’s term for the individual elements that make up responsive search ads, and they are one of the most critical components in your ad strategy. Crafting the right individual elements and creating the right blend for your campaigns can set your paid search campaigns up for success in the competitive digital marketplace. As…
Stand And Stretch’s Top Digital Tracking Metrics So you have a website, but how successful is it? Are you able to see how many users you’re drawing to the site using organic search tracking? Are you effectively utilizing your website data to boost your conversion rate? What the heck is a conversion rate? Today, let’s…
After 12 years, I’ve hired dozen-or-so full-timers and interviewed over 120 freelancers in the creative industry, and here is what I’ve learned. The theory of the 9’s! Behold, this is a part of the “secret” to hiring creatives in a post-pandemic digital age. The Rule of the Theory of the 9’s It’s simple. I measure…
The holidays are fast approaching, and that means the holiday sales and shopping have begun. As we settle in and navigate our new normal in 2021, e-commerce and online shopping have become the more popular means to tick off everything on your gift list. According to studies by Adobe, a record-breaking total of $10.1 billion…
Facebook has recently updated its verification application process. Here’s what it means for your business. The Verification Badge: More Than a Little Blue Check What does it mean to receive verification on Facebook and Instagram? When your social media page is verified, your page and posts will have a little blue checkmark next to your name…
Just over a year ago, Instagram introduced us to Reels – their version of auto-play videos. Reels are 15-second video clips that can be edited with additional features. Thanks to Reels, Insta users can now add audio to videos, including access to the music library, add filters and AR effects, manipulate video speed, and more.…
While everyone is starting to settle into what life may look like post-pandemic, many small businesses are still suffering from the lack of business and website traffic due to Covid-19. Staying up to date on SEO trends and digital advances is hard. So how can businesses gain traffic to their website and potentially increase sales…
Google Tag Manager is one of the latest releases by the SEO mogul itself, Google. It’s a rollout that has made the tag game easier, more efficient, and accessible to more business owners. No longer do you need to be able to edit code in order to update your G tags. Now, even laymen can…
Stand And Stretch is here to provide you with the latest digital news and information. Whether you’re seeking help on your website design or looking to increase your web presence with SEO and digital marketing retargeting services, we’ve got you covered! Here’s the latest from the SBA. According to the SBA, women own or co-own…
