Welcome to another installment of Stand And Stretch’s Sit And Learn webinar series! This episode starts a three-part series discussing SEO, keywords, search engine traffic, and of course, the art of using an agency. But not just using any digital marketing agency, but one that offers you clear and manageable transparency. In other words, you […] Read more
For years, marketing and online professionals have been wondering about better data tracking options from Google. Not necessarily on the front end, but behind the scenes, where only webbies look in order to ensure all electronic parts are working as they should. These behind the scenes, webmaster tools are what can help set a website […] Read more
Super Bowl Sunday — a day that involves football, food, and friends. Although, there’s a little more to this special Sunday now that technology and social media play such a big role in our lives. Besides football, the Super Bowl is infamous for its creative and amusing ads during the commercial breaks. Whether you’re a […] Read more
With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task […] Read more
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005, before we […] Read more
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and […] Read more
Advertising online is an ongoing effort. It’s an area of marketing where you try and reach those closest to you — the customers who live within your service area and better yet, who are actually searching for your services. Those are the people who need you, after all, so why not shorten the process and […] Read more
As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer a GREAT service, and share those reviews with all in your network. (Better still, all who are searching your brand or industry.) However, unless viewers are specifically looking […] Read more
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a […] Read more
Recently, Stand And Stretch was contacted by Google about participating in an upcoming program. (As techies, we like being on the ground floor of breakouts like this! So as you can imagine, this was pretty exciting.) Known as Beacon, the program comes with a small homing device (our words, not theirs) that helps track customers […] Read more
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