With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task […] Read more
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005, before we […] Read more
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and […] Read more
Advertising online is an ongoing effort. It’s an area of marketing where you try and reach those closest to you — the customers who live within your service area and better yet, who are actually searching for your services. Those are the people who need you, after all, so why not shorten the process and […] Read more
As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer a GREAT service, and share those reviews with all in your network. (Better still, all who are searching your brand or industry.) However, unless viewers are specifically looking […] Read more
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a […] Read more
Recently, Stand And Stretch was contacted by Google about participating in an upcoming program. (As techies, we like being on the ground floor of breakouts like this! So as you can imagine, this was pretty exciting.) Known as Beacon, the program comes with a small homing device (our words, not theirs) that helps track customers […] Read more
As a nonprofit, it’s just as important to get your information to the masses as any other business. In fact, it might be even more important. Requiring donations, word-of-mouth and volunteers who are willing and able to stay successful, nonprofits stay afloat by reaching as many people as they can. However, it’s also a task […] Read more
Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential? It’s no secret that email campaigns have taken over the direct marketing scene. Have you seen what email campaigns are capable of lately? They look sleek, are user-friendly, and as […] Read more
In the digital ad world, you have to pay attention to when the industry shifts technology around and inadvertently starts to piece together the next big change coming to your digital marketing plan. Monday, a Google AdWords blog post revealed the new name, and badge, for the program that helps sell your products through Google Trusted […] Read more
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