In a rapidly evolving environment like web development, it’s usually difficult to predict watershed events and technologies before they appear. The obvious example today is AI, which rapidly went from being the subject of lab experiments and science fiction to a daily tool for many people. Another major movement in web design is increased focus…
It has become a bit of a cliché to comment on how rapidly the digital landscape continues to evolve, so I’ll spare you the ubiquitous commentary on how different our online world looks than it did two, five, or 10 years ago. Let’s jump straight into some of the places web design is heading in…
Lately, AI has been generating chatter everywhere from corporate boardrooms and newsrooms to family dinner tables. At Stand And Stretch, we are big fans of innovation, and we are incorporating artificial intelligence into our workflow in several ways. One of the most exciting changes for us is the new built-in AI capabilities of Elementor, the…
Website domains are one of those things that almost everyone interacts with daily, but may not understand very well. If you have a website for your business or are planning to develop one, you need to know the basics of how domains can influence your website performance. Let’s break down what a domain name is,…
Trends in Website Hero Design Sliders or carousels of scrolling images have enjoyed several years of popularity as website homepage staples. A few years ago, a substantial portion of websites used them in the all-important “hero” section at the top of the page. You may not be seeing sliders around as often these days, and…
‘Assets’ is Google’s term for the individual elements that make up responsive search ads, and they are one of the most critical components in your ad strategy. Crafting the right individual elements and creating the right blend for your campaigns can set your paid search campaigns up for success in the competitive digital marketplace. As…
Chances are you’ve heard the term “conversion” bandied about in recent years, and you might have wondered if conversion tracking is something that could benefit your business. Google has recently expanded conversion tracking capabilities for Google Ads clients, giving you access to more tools and more data. Stand And Stretch is implementing these new methods…
At Stand And Stretch, we tend to think of websites as living documents. That simply means that sites grow, change, and develop over time. No static website will be successful forever. Continuous improvement is the name of the game, and regular website redesigns are key! However, there comes a time when a site needs to…
So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plunge and start your own business! Chances are one of your first goals is to create a website and dip your toes into digital marketing, so you can start building a…
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