‘Assets’ is Google’s term for the individual elements that make up responsive search ads, and they are one of the most critical components in your ad strategy. Crafting the right individual elements and creating the right blend for your campaigns can set your paid search campaigns up for success in the competitive digital marketplace. As…
Chances are you’ve heard the term “conversion” bandied about in recent years, and you might have wondered if conversion tracking is something that could benefit your business. Google has recently expanded conversion tracking capabilities for Google Ads clients, giving you access to more tools and more data. Stand And Stretch is implementing these new methods…
At Stand And Stretch, we tend to think of websites as living documents. That simply means that sites grow, change, and develop over time. No static website will be successful forever. Continuous improvement is the name of the game, and regular website redesigns are key! However, there comes a time when a site needs to…
So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plunge and start your own business! Chances are one of your first goals is to create a website and dip your toes into digital marketing, so you can start building a…
