‘Assets’ is Google’s term for the individual elements that make up responsive search ads, and they are one of the most critical components in your ad strategy. Crafting the right individual elements and creating the right blend for your campaigns can set your paid search campaigns up for success in the competitive digital marketplace. As…
Google Tag Manager is one of the latest releases by the SEO mogul itself, Google. It’s a rollout that has made the tag game easier, more efficient, and accessible to more business owners. No longer do you need to be able to edit code in order to update your G tags. Now, even laymen can…
With the internet on the rise, more and more small businesses are finding new and spunky ways to market their products. As Stand And Stretch’s Retargeting Manager, I have seen all types of ad placements. There have been simple ad placements on your Facebook and Instagram news feeds. We have seen banner ads at the…
As 2020 comes to a close, many businesses have turned to social media to reach clients, customers, and sell goods online, due to the overwhelming amount of storefront businesses that closed this year. Using social media as a marketing tool has been more beneficial than ever this year and we expect it will continue to…
The Underrated Practice of Creating Fun Blogs Blogging hit the internet in the early 2000s. Since then, there are about 500 million blogs in the world, and about 2 million blog posts published on a daily basis. Blogging is for anyone and everyone because everyone has a voice that they can share with the world.…
It seems TikTok banners ads and posts about free credits to advertise on the platform are now a normal item in my news feeds. And it got me thinking about our clients and the questions we are getting about the viability of the platform. Sure, TikTok is now the newest app on the block and…
Walking into the movie theater, smelling the buttered popcorn, and waiting in line to purchase a movie ticket has always been a crowd favorite. There is something about sitting in the dark, cool air eating popcorn, and watching a film on the big screen that is a different experience than sitting in a living room.…
Phew – what a year, right? To say that the coronavirus was an expected blow to the economy is an understatement …. a HUGE one. Small and large businesses alike have been hit with an anvil. Think cartoon style — and we’re still waiting for those squiggly lines that indicate shock and pain to disappear.…
Your ads matter. Who sees your ads matters. As a small business that relies on local business, you need to be seen by the people who are looking for you. This includes customers within your service area, especially those actively seeking your services. With Local Services by Google, you can utilize tools that help you…
With the world in a pandemic, tech brands are now taking it upon themselves to change their platform in order to fill the needs that the pandemic is causing. Major tech companies are taking big steps in order to alleviate some of the demands in hospitals, homes, and workplaces. These tech companies are setting the…
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