Marci oversees all digital services for Stand And Stretch. From Google Ads to Retargeting, to SEO, Marci follows up with all team members to ensure all is running smoothly. When not working and completing her master’s degree, Marci can be found prettying up her Insta account with hike-able nature shots.

Universal Analytics to GA4 Explained

As you may have noticed Google has been brewing up some new changes in many of its platforms, especially in regard to its analytics tools since late 2020. While GA4 has been available for several years the big push to upgrade is coming this year. Universal Analytics (UA) will officially be moving over to the…

e-commerce, cyber monday, stand and stretch

Cyber Monday: Why E-Commerce is Important for Your Business

“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005 before we…