There is a growing narrative, especially among creatives, that AI-generated advertising is slop. That it is watered down, soulless, mass produced content flooding the internet with mediocrity. The concern is understandable. Nobody wants a world where every banner looks and sounds the same. But that framing misses the point. AI is not slop. AI is…
As 2020 comes to a close, many businesses have turned to social media to reach clients, customers, and sell goods online, due to the overwhelming amount of storefront businesses that closed this year. Using social media as a marketing tool has been more beneficial than ever this year and we expect it will continue to…
Making waves earlier this year, influencers in Britain organized a union, the first of its kind. Citing lack of contacts from brands, and well as unfair and untimely pay as its biggest motivators, top influencers in the country banded together to create an influencer union, The Creator Union, or TCU. And the idea is catching…
In the last decade, social media has become more prevalent in our lives. But, during the past year, it has become even more important for us to communicate and utilize new social media features that make staying home during the pandemic easier. Social media giants have stepped up their game to provide easier ways to…
Social media lets you connect with consumers on a fun, more personal level. Using video, asking for feedback and quick response time all let the consumer see the people behind the scenes and into how your small business works. This personalization of your business can build meaningful connections and brand loyalty. There are approximately 4.7…
No arguments have ever been won on Facebook. Well, maybe not the ones that matter… I don’t check it anymore because it’s just not the place I want to spend my time. The hate, the false sense of enlightenment, and I’m just not into reading everyone’s opinions nor responding to them. It’s a daunting task…
Recently YouTube accounted its intentions to change its content standards, and ultimately, the way we look at YouTube as a whole. While previously, the site was made to upload, edit, and share video content, the site is now allowing for more interaction and viewer feedback. Back in 2005, we saw the first-ever YouTube upload, a…
Super Bowl Sunday — a day that involves football, food, and friends. Although, there’s a little more to this special Sunday now that technology and social media play such a big role in our lives. Besides football, the Super Bowl is infamous for its creative and amusing ads during the commercial breaks. Whether you’re a…
As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer a GREAT service, and share those reviews with all in your network. (Better still, all who are searching your brand or industry.) However, unless viewers are specifically looking…
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a…
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