With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task […] Read more
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005, before we […] Read more
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and […] Read more
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a […] Read more
So, what is social selling? Is it a fancy term for sales? Or is it a process hidden within social marketing? The answer to those questions is neither. Social selling is the concept of using your own sales technique through a different platform; a social platform. Through the use of social networks such as LinkedIn, […] Read more
Humbled. It’s a word that I can say has spent a lot of time in my mind over the past year. I’m more reflective, more deliberate, and I can say that I’ve crawled through some dark places to get to where I am today. I’ve listened to some great people and am a product of […] Read more
Consider the last time you were looking for a new service, how did you find a business or company that you trusted? One worthy enough of your cause? You might have asked around, checked out their previous work, listened out for reputations, or simply listened to your gut based on interactions. Each (or all) of […] Read more
In the past few years of social media growth, we’ve seen Facebook take on many changes. From the way newsfeeds have been set up, to the way we can interact with others and share new content, even to how we are notified about upcoming events – whether we were personally invited, or Facebook simply told […] Read more
If you’re in the retail business, chances are you’ve at least considered moving your goods online (if you haven’t done so already). Today, with all the ease of clicking and buying from one’s own home, it’s no surprise that online sales have seen incredibly high rates of growth in the past few years – with […] Read more
“So you have a part-time job?” – that is the two most common, yet mostly untrue – stereotype associated with freelancing. Yes, freelancing, the location-free way to work. (I emphasize WORK here; no it’s not a far-off goal to get paid while Netflixing and watching snacks.) But it’s anything but part-time. Unlike telecommuting, which allows […] Read more
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