Chances are you’ve heard the term “conversion” bandied about in recent years, and you might have wondered if conversion tracking is something that could benefit your business. Google has recently expanded conversion tracking capabilities for Google Ads clients, giving you access to more tools and more data. Stand And Stretch is implementing these new methods…
At Stand And Stretch, we tend to think of websites as living documents. That simply means that sites grow, change, and develop over time. No static website will be successful forever. Continuous improvement is the name of the game, and regular website redesigns are key! However, there comes a time when a site needs to…
So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plunge and start your own business! Chances are one of your first goals is to create a website and dip your toes into digital marketing, so you can start building a…
After 12 years, I’ve hired dozen-or-so full-timers and interviewed over 120 freelancers in the creative industry, and here is what I’ve learned. Behold, this is a part of the “secret” to hiring creatives in a post-pandemic digital age. The Rule of the Theory of the 9’s It’s simple. I measure creatives on a scale of…
With 4.57 billion people using the internet each day, it is fair to say that having a clean, fresh, aesthetically pleasing site is your first impression on most of your potential customers. Having a well-designed website is next to having a pleasing storefront. There are several aspects to your website that could be turning away…
When you own a small business, you may think that only the locals will come and shop or try out your services, so what’s the point in having a responsive website, right? Wrong! When you own a small business it is extremely vital for your business that you own a responsive website. Owning a responsive…
Your ads matter. Who sees your ads matters. As a small business that relies on local business, you need to be seen by the people who are looking for you. This includes customers within your service area, especially those actively seeking your services. With Local Services by Google, you can utilize tools that help you…
As the world enters another month of the pandemic, businesses in all industries are left scrambling. Wondering how to approach their market, how to help customers in need, and most of all – how to provide something useful. It’s safe to say we’re all navigating uncharted territory, and as a business owner, you’re likely unsure…
The state of Georgia has recently announced a statewide disaster declaration from the U.S. Small Business Administration. This announcement means that the Small Business Administration (SBA) will provide Economic Injury Disaster Loans. These loans are available to small businesses that have been impacted in all 159 Counties in Georgia. With the world in a pandemic,…
Are you a business or website owner located in Columbus, Georgia? No matter where you’re located — from the Chattahoochee Valley and beyond — “winning” at Search Engine Optimization (SEO) rankings is a digital marketing tactic that can and should be on your radar. In fact, it should be at the top of your list.…
