Let’s face it…we’re probably entering into a recession period right now, with the tariffs and an unstable economy. There is nothing like the threat of losing everything during a recession that can light a fire under a small business owner. We get it, because we are also a small business with real people who depend…
Website domains are one of those things that almost everyone interacts with daily, but may not understand very well. If you have a website for your business or are planning to develop one, you need to know the basics of how domains can influence your website performance. Let’s break down what a domain name is,…
Chances are you’ve heard the term “conversion” bandied about in recent years, and you might have wondered if conversion tracking is something that could benefit your business. Google has recently expanded conversion tracking capabilities for Google Ads clients, giving you access to more tools and more data. Stand And Stretch is implementing these new methods…
At Stand And Stretch, we tend to think of websites as living documents. That simply means that sites grow, change, and develop over time. No static website will be successful forever. Continuous improvement is the name of the game, and regular website redesigns are key! However, there comes a time when a site needs to…
So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plunge and start your own business! Chances are one of your first goals is to create a website and dip your toes into digital marketing, so you can start building a…
After 12 years, I’ve hired dozen-or-so full-timers and interviewed over 120 freelancers in the creative industry, and here is what I’ve learned. The theory of the 9’s! Behold, this is a part of the “secret” to hiring creatives in a post-pandemic digital age. The Rule of the Theory of the 9’s It’s simple. I measure…
With 4.57 billion people using the internet each day, it is fair to say that having a clean, fresh, aesthetically pleasing site is your first impression on most of your potential customers. Having a well-designed website is next to having a pleasing storefront. There are several aspects to your website that could be turning away…
When you own a small business, you may think that only the locals will come and shop or try out your services, so what’s the point in having a responsive website, right? Wrong! When you own a small business it is extremely vital for your business that you own a responsive website. Owning a responsive…
Your ads matter. Who sees your ads matters. As a small business that relies on local business, you need to be seen by the people who are looking for you. This includes customers within your service area, especially those actively seeking your services. With Local Services by Google, you can utilize tools that help you…
As the world enters another month of the pandemic, businesses in all industries are left scrambling. Wondering how to approach their market, how to help customers in need, and most of all – how to provide something useful. It’s safe to say we’re all navigating uncharted territory, and as a business owner, you’re likely unsure…
