Are you a business or website owner located in Columbus, Georgia? No matter where you’re located — from the Chattahoochee Valley and beyond — “winning” at Search Engine Optimization (SEO) rankings is a digital marketing tactic that can and should be on your radar. In fact, it should be at the top of your list.…
With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task…
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005 before we…
Did you know that Google turned 20 this fall? Can you remember how you ever functioned without this search engine that seems to hold all the answers? Not to mention all its other facets that have grown over the years. Google has been through it all with us. We’ve asked Google simple questions, random questions,…
Is your business struggling to get the word out on new events or offers going on? Is business slow and you’re looking for a way to bring in new customers? Google My Business is a way to create an easy access for your customers to all the information they would need to know about your…
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and…
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a…
SEO — or search engine optimization — is a proven way to advance your business online. Through search engine results, relevant searches, and location, relevant customers have a better chance at finding your business online, whether through a traditional search, or on social media. Incorporating these steps with local traffic — known as “the local…
So, what is social selling? Is it a fancy term for sales? Or is it a process hidden within social marketing? The answer to those questions is neither. Social selling is the concept of using your own sales technique through a different platform; a social platform. Through the use of social networks such as LinkedIn,…
Humbled. It’s a word that I can say has spent a lot of time in my mind over the past year. I’m more reflective, more deliberate, and I can say that I’ve crawled through some dark places to get to where I am today. I’ve listened to some great people and am a product of…
