The holidays are fast approaching, and that means the holiday sales and shopping have begun. As we settle in and navigate our new normal in 2021, e-commerce and online shopping have become the more popular means to tick off everything on your gift list. According to studies by Adobe, a record-breaking total of $10.1 billion…
In 1991, the world changed. The internet went public and at that time, no one probably knew exactly how much it would be changed or what was to come. This opened the doors to a whole new world of opportunities. It has changed the way we complete everyday tasks and has become a staple in…
It seems TikTok banners ads and posts about free credits to advertise on the platform are now a normal item in my news feeds. And it got me thinking about our clients and the questions we are getting about the viability of the platform. Sure, TikTok is now the newest app on the block and…
Across the globe, society has been at home now more than ever. Online usage is on the rise as well. While trying to stay safe and abide by the guidelines of shelter-in-place orders, Covid-19 quarantines, and lack of storefront businesses that are even open, many are trying to find something to do. That is, something…
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005 before we…
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and…
Advertising online is an ongoing effort. It’s an area of marketing where you try and reach those closest to you — the customers who live within your service area and better yet, who are actually searching for your services. Those are the people who need you, after all, so why not shorten the process and…
Let’s face it, the game is changing. It’s the 21st century and the Internet is alive and prospering. As a merchant, this means the way you sell your product is no longer the same as it was a few years ago. Potential prospects now spend their time scrolling through products using different apps and platforms.…
Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential? It’s no secret that email campaigns have taken over the direct marketing scene. Have you seen what email campaigns are capable of lately? They look sleek, are user-friendly, and as…
If you haven’t yet experienced the magic of an online shopping code, you’ve likely at least heard of them. Much like physical coupons, these little money savers pull dollars and cents directly off of your bill. But unlike the snippable kind, virtual or URL codes are digital. They work all the same on the savings…