Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential?
It’s no secret that email campaigns have taken over the direct marketing scene. Have you seen what email campaigns are capable of lately? They look sleek, are user-friendly, and as a result, they can convert readers into repeat customers.
Email marketing is one of the most effective and cost-efficient ways to reach your target audience. By sending out awesomely crafted email blasts to your customers (or potential customers) on a regular basis, you improve the chances of connecting with them. In order to create that perfect campaign and convert readers to customers, you’ll need to put in the extra work.
That’s also why, at Stand And Stretch, we use the leading email marketing service, MailChimp.
We Like to Collaborate with our Clients
A “good” email campaign might not be difficult to create. But you don’t want to settle; you want to create a brand-defining campaign. This requires looking at your message, preferred audience, what makes your brand different, and countless other factors.
All of this, and more, can be found through active collaboration. That’s also why we strive to actively communicate with each of our clients. This ensures we are getting your message across and creating a product you’re excited to share.
Through each step of the way as we work together to design your email campaign, MailChimp makes it easy for you to share your thoughts with us through the comments tab. No need to setup a phone call or meeting to let us know of any changes — we can take care of all that right on MailChimp. (That is, unless you want to.) Should we need to adjust your new email blast, just let us know through a comment. A notification will be sent, and we can have it fixed in no time.
Collaboration really is key!
We Like to Keep our Clients Socially Active
You know what goes well with an awesome email campaign? A matching Facebook ad campaign. And MailChimp brought us those two things together in one place. (Just one more reason we love using them.)
Facebook advertising has stepped into the forefront of social media advertising. When you look at the breakdown, (1.39 billion estimated active Facebook users, 1.19 billion estimated mobile users according to invespcro.com), it is no wonder why Facebook ads have become so popular.
In fact, 92 percent of social marketers are using Facebook for advertising and over 30 million businesses now have Facebook pages. By teaming up with Stand And Stretch, we’ll help create that unique ad that stands out to your existing audience, their friends, or a whole new audience altogether.
Using their top-notch design tools, we can create a Facebook ad that runs alongside your email campaign to keep a consistent look and message. By using MailChimp for agencies, we’ll be able to see what is working (and what isn’t) with your ads; this allows us to make real-time changes, and at the end of the day, maximize your clicks.
We (Really) Like Helping our Clients Retain Customers Through MailChimp Automation
But wait, there’s more! ad campaigns don’t have to stop after you make a sale. Instead, it’s the opportune moment to begin planting a seed — one that says, “Hey, if you bought that, you might like this too!” By using MailChimp’s automation feature, you can consider those seeds ready to grow.
Epsilon Email Marketing estimates that automated emails get a 119% higher click rate than regular email blasts. Similarly, Jupiter Research found automated emails bring in 18-times more revenue than broadcast emails. Those two statistics (along with these other 19 stats on automation) highlight the power of reaching out to your audience at the right moment.
When connecting your ecommerce website to MailChimp’s automation feature through Stand And Stretch, we are able to create the perfect highly targeted ad for nearly any occasion. Someone put an item in their cart but didn’t close the sale? Have MailChimp send them a follow-up email reminding them of the item they once loved … automatically. Want to reach out to a customer that hasn’t shopped with you in a while? MailChimp can send a coupon to bring them back.
Re-engaging your customers is vital for bringing in revenue — and MailChimp helps you keep track of your growing ROI. With detailed reporting capabilities, we are able to review which automations are working and how we can increase your revenue and customer retention rates.
Like we said, we like helping our clients keep their customers!
Let’s Start the Conversation
Learn more about the specific ways Stand And Stretch and MailChimp for agencies can help your business at our contact page. Our email marketing team will help you every step of the way.
Shane Peaster is a recent graduate of Georgia Southern University where he graduated with a degree in journalism and a minor in marketing. With a passion for writing and another for business, he writes blog posts to help small businesses understand the newest marketing trends.