Category: ‘Facebook Ads’

You’ve Got Mail…Chimp? Why MailChimp Takes The Cake in Email Marketing

Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential? It’s no secret that email campaigns have taken over the direct marketing scene. Have you seen what email campaigns are capable of lately? They look sleek, are user-friendly, and as […] Read more

Locations from Facebook Gives You Page Control

Managing your business’ social presence is fun. Until it’s cumbersome. Success usually means growth, and growth means more balls in the air. We at Stand and Stretch have been growing and we now operate our business from three physical locations. This is great news for our clients, but it does mean more social media pages […] Read more

Brand Saturation: How Walmart is using SEO to Plug Their ‘Leaky’ Brand

I was checking a Facebook account and noticed an Ad pointing to a landing site about Walmart. I also just happened to be on the end of a series of documentaries in which two were centered on the Walmart ‘story’.  Not everyone likes Walmart…and there are no documentaries praising them. Apparently, Walmart is getting a […] Read more

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Facebook Offers: 5 Things To Consider Before Creating An Offer

It has arrived. The newest edition of the Facebook Deals has become available on our Pages this morning and I wanted to share my two cents.  Facebook Offers is a very simple solution to entice users to engage your store and drive foot traffic into your location.  However, I am not quite sure this fits […] Read more

Cost Per Like: Making The Most Of Your Facebook Marketing [INFOGRAPHIC]

This is the first time I’ve seen ‘Cost Per Like’ outside of our reporting and analytic approaches.   We always define our success by growing Facebook communities through promotions, Ad management and content strategy by reducing the amount of expense per like.  It is great to see that Webtrends found that on average the cost of obtaining […] Read more

Thank You Facebook – Free Facebook Ads for Small Businesses

True to form, Facebook has lived up to it’s promise. In an attempt to boost small business users, Facebook has unveiled a new program, Facebook Marketing Solutions, that includes giving away $10 million in advertising credits. The program is in partnership with the US Chamber of Commerce and the small-business group National Federation of Independent […] Read more

Facebook Ads Introduce ‘Topic Targeting’

In the beginning, there was targeting. Facebook has always been able to leverage the amount demographic information to a very good degree. Today, Facebook has published information on a new mechanism that allows a ‘broader’ targeting filter to allow Ads to roll out to overlapping interests. ‘Topic Targeting’ is the derivative of the Interest targeting […] Read more

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Facebook Deals: How to Interact with Customers on Facebook

Deals are currently available near Atlanta, Austin, Dallas, San Diego and San Francisco. We are always looking for ways to create more interactive experiences so that small businesses can share, connect, and interact with their customers. Today, they can do this through Facebook Pages, Facebook Ads, and most recently, Facebook Places, which allows customers to share that they’ve visited a […] Read more

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Facebook launches new Ads Manager and Webinar Walk-Through

It may be news some most of us, but the new Ads Manager documentation has existed since May 5, 2011.  This really means they just decided to roll out the changes to most users in an email newsletter.  Mainly to those of use who had created Ads in the past or had access to Ads […] Read more