As a nonprofit, it’s just as important to get your information to the masses as any other business. In fact, it might be even more important. Requiring donations, word-of-mouth and volunteers who are willing and able to stay successful, nonprofits stay afloat by reaching as many people as they can. However, it’s also a task […] Read more
Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential? It’s no secret that email campaigns have taken over the direct marketing scene. Have you seen what email campaigns are capable of lately? They look sleek, are user-friendly, and as […] Read more
Tired of sending mass email after mass email? We don’t just want to ‘blast’ your services and products into outer ‘email’ space. We’ve always brought you the best and most advanced technology when advertising, so here is our latest: Email Retargeting.
If you missed our latest Sit And Learn Webinar about this amazingly ‘creepy’ service, watch the video below to catch up. And don’t forget to hit the Subscribe button on YouTube.
Email Retargeting: From the Web to the Inbox
As you can tell, Email Retargeting is a precision tool that can sharpen your approach to marketing. At Stand And Stretch, we embrace intent-based marketing. We move with purpose. Email Retargeting gives us the ability to stay in touch with clients that haven’t yet converted on our website.
Dynamic personalization bolsters the value of Email Retargeting. Early adopters working with Stand And Stretch have seen a 50% open rate and a 10% click through rate of emails using this service. The platform we use only charges your business for clickthroughs, giving this tool a favorable CCP.
Intent-based marketing adds oomph to your campaigns. Check out more of our webinars to learn about the versatile tools we use at Stand And Stretch.
When needing to get a hold of someone, the fastest form of communication is email. It’s also the most effective. In today’s digital age, folks are on their computers and their phones almost as often as they’re awake, and reaching out to them through that same medium can mean having your message seen. That’s why […] Read more
Sit And Learn (at your own computer) with us as Lucas Shaffer dives into email marketing and our favorite time of the year. We sometimes skip the ‘database marketing’ for the more traditional ideas but we think after this webinar you will begin to think about how to get your business into your customers inbox. […] Read more
I just read an amazing article introducing Wavelength. This email genome project has found a way to analyze millions of emails used by all the clients and produce a similar ‘wavelength’ to categorize your usage of MailChimp. The technology is about a month away but as a multi-user of MailChimp and a advocate of their […] Read more