Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and…
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a…
SEO — or search engine optimization — is a proven way to advance your business online. Through search engine results, relevant searches, and location, relevant customers have a better chance at finding your business online, whether through a traditional search, or on social media. Incorporating these steps with local traffic — known as “the local…
So, what is social selling? Is it a fancy term for sales? Or is it a process hidden within social marketing? The answer to those questions is neither. Social selling is the concept of using your own sales technique through a different platform; a social platform. Through the use of social networks such as LinkedIn,…
Humbled. It’s a word that I can say has spent a lot of time in my mind over the past year. I’m more reflective, more deliberate, and I can say that I’ve crawled through some dark places to get to where I am today. I’ve listened to some great people and am a product of…
Consider the last time you were looking for a new service, how did you find a business or company that you trusted? One worthy enough of your cause? You might have asked around, checked out their previous work, listened out for reputations, or simply listened to your gut based on interactions. Each (or all) of…
