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What is Google My Business?

Is your business struggling to get the word out on new events or offers...

Erin October 25, 2018
Improve Customer Reviews with Shopper Approved Software

Improve Customer Reviews with Shopper Approved Software

As a business owner, an important aspect of your business comes with the ability…

Bethaney Wallace May 2, 2018
Advanced Web Design:  Feedback and Measurement

Advanced Web Design: Feedback and Measurement

In 1998, I embarked on journey I had no idea would bring me here…

Lucas Shaffer March 24, 2013
ProjectSocial.org Launches its First Project:  And We Were a Part of It!

ProjectSocial.org Launches its First Project: And We Were a Part of It!

We have partnered up with ProjectSocial.org to help organizations in need through digital marketing…

Lucas Shaffer December 11, 2012
Facebook Offers:  5 Things To Consider Before Creating An Offer

Facebook Offers: 5 Things To Consider Before Creating An Offer

It has arrived. The newest edition of the Facebook Deals has become available on…

Lucas Shaffer May 7, 2012
Cost Per Like:  Making The Most Of Your Facebook Marketing [INFOGRAPHIC]

Cost Per Like: Making The Most Of Your Facebook Marketing [INFOGRAPHIC]

This is the first time I’ve seen ‘Cost Per Like’ outside of our reporting…

Lucas Shaffer December 4, 2011
Thank You Facebook - Free Facebook Ads for Small Businesses

Thank You Facebook - Free Facebook Ads for Small Businesses

True to form, Facebook has lived up to it’s promise. In an attempt to…

Lucas Shaffer October 3, 2011
Reviews:  A Close Look at the Recommendation Culture

Reviews: A Close Look at the Recommendation Culture

I know what you are thinking. How can a generation of online tools and…

Lucas Shaffer June 14, 2011

Social Media And The Future

I was recently asked during a presentation about my thoughts on the future of…

Lucas Shaffer September 3, 2010

Social Strategy in Business - Understanding Is The First Step

It is obvious there is interest in finding new friends and connections using the…

Lucas Shaffer July 26, 2010

Your Blog Is Your Business: How To Begin

One of the hardest ideas to integrate into your business is a blog.  You…

Lucas Shaffer June 20, 2010

3 Easy Ways To Begin Thinking Socially

You are here, reading this post and probably wondering what the big deal with social media…

Lucas Shaffer May 28, 2010