8 Strategies for Small Business Owners During a Recession

Let’s face it…we’re probably entering into a recession period right now, with the tariffs and an unstable economy. There is nothing like the threat of losing everything during a recession that can light a fire under a small business owner. We get it, because we are also a small business with real people who depend on us.

At Stand And Stretch, we like to take this opportunity to do what we do best: refocusing, streamlining, and strengthening our connections with our clients and community. 

If you’re a small business owner looking for ways to save money without compromising your mission, here are practical strategies to keep your business resilient and your community at the heart of everything you do.

8 Tips to Consider in This Economy as a Small Business Owner

1. Audit Your Business Expenses

Start with a simple but effective money-saving step: review your expenses. We are not talking about the deli sandwich or coffee that gets you through the day. Audit your overhead expenses and talk with your team about how to reduce the additional costs. This may be a great time to have open discussions with your employees about extra remote work days and consolidating vendor contracts. Every dollar you save here can be reinvested into better serving your customers or creating a buffer of emergency funds.

2. Deliver Standout Customer Service 

Being nice to people is free! Outstanding customer service costs less than you might think—and it’s one of the most powerful tools you have in a downturn economy. A warm smile, quick follow-up, or handwritten thank-you note can create lasting loyalty. 

Some easy, budget-friendly ways to stand out:

• Personalize your interactions – Don’t just copy and paste a response. While this is the easiest way to respond to your customers, they often they already seen the same message from countless others. By personalizing your interactions, your business will stand out and clients will feel a sense of connection to your business.
• Ask for feedback and use it – Google Reviews are a great way to utilize your clients/customers feedback as a marketing tool. When potential clients are researching who to do business with, they are looking for positive Google Reviews. Stand out with potential clients before they even walk into your business.
• Be thoughtful and engaged – Exceptional service creates word-of-mouth marketing, builds repeat business, and helps your customers feel seen and supported, especially in uncertain times.

3. Invest Smarter in Marketing

Don’t go dark. Instead, shift your strategy to high-impact marketing. Whether you have a brick-and-mortar store or an awesome e-commerce site, relying on high-impact marketing will ultimately pull your business through the storm. 

• Search Engine Optimization – Focus on SEO and organic content that continues to work for you long-term. The market will return to a normal status eventually, and your groundwork of organic search-focused content will assist your website for years to come. 
• Email Marketing – Try building an email list and keep it active with useful updates and offers. Returning customers are looking for deals and special promotions now more than ever. Keep your customers engaged with special offers only for them, while promoting yourself in a cost effective way.
• Social Media – Use social media to tell your story and engage with local followers and your community. Showcase your values, highlight happy customers, and keep your messaging personal and authentic.

4. Share Your Small Business “Why” to Build Trust

Businesses that demonstrate a sense of social responsibility attract customers. By clearly articulating your core values and showcasing your engagement with the community, you can build a deeper emotional connection with your audience. Consider sharing stories that illustrate the impact you have on your customers, details about your community support or local collaborations, and narratives that highlight your company’s charitable efforts. This genuine storytelling transcends traditional advertising, building trust and long-term customer loyalty.

5. Leverage Free Tools and Automation

There are tons of free or low-cost tools that can help you save time while still offering a top-notch customer experience. Automate appointment reminders, email responses, or social posts so you can spend more time building relationships and focusing on what matters most.

6. Outsource Strategically

You don’t have to do everything yourself, or hire a full-time team to get expert help. Consider freelancers or a local marketing partner (like us!) who can provide flexible support when and where you need it. Whether it’s a new website, social media help, or a fresh set of eyes on your brand messaging, smart outsourcing saves money and stress.

7. Focus on Retention Over Acquisition

Customer retention is more economical than acquisition. Prioritize these strategies to cultivate customer satisfaction:

• Loyalty programs – Reward repeat business.
• Referral incentives – Encourage word-of-mouth marketing.
• Personalized follow-ups – Demonstrate individual attention.

These consistent engagements communicate customer appreciation and reinforce long-term relationships for your small business.

8. Network With Purpose—Online and In-Person

Your community is your best resource. Join local business groups, collaborate with nearby brands, or partner on events that bring value to your neighbors. Online, stay active in community forums and local Facebook groups. Being present and helpful (not salesy!) keeps your business top-of-mind.

Your Small Business is More Than Just a Bottom Line

During challenging times, the businesses that thrive are the ones that stay true to their values, lead with service, and invest in meaningful relationships. When you center your “why” and support your community, your customers will support you right back.

If you’re ready to refine your marketing, amplify your story, or just need a fresh perspective, we’re here to help. At Stand And Stretch, we’re passionate about helping small businesses grow with purpose.

Let’s reach higher and thrive together!