Ask a room of your friends, “When was the last time you clicked on a search ad on Google?” Watch as the room goes quiet and no one responds. I’m 100% on asking this question with the same result. No one I ask is clicking on the ads.
And if we (as in “smart consumers”) avoid this area like the plague, who IS clicking your PPC campaign? Did you know roughly 36% of all Google traffic clicks on the 1st Organic Position (SEO)? Yup…winning SEO gains more clicks, earns higher quality leads, and can improve your PPC game.
Join me as I explain why you should stop spending dollars on PPC today; especially in local markets. I will express this in data that is easy to understand and will change your perspective on digital marketing for your web presence and when to use PPC…and when SEO should be your primary investment.
With 15 years of digital creative experience and work in dozens of major industries, Lucas writes to communicate the importance of digital strategies useful for every company from Startup to mature Brand. He currently is Creative Director at @StandAndStretch, a TEDx Speaker, SEO Expert, Father to 3 boys and married to his lovely wife, Whitney. Schedule a consult today!
