Lucas Shaffer is a Georgia-born digital AI strategist focused on building practical, AI-driven systems that help businesses operate smarter and move faster. Through his work at Stand And Stretch, Lucas has helped develop an AI-based marketing platform that transforms years of real-world experience into modern, scalable workflows for small and mid-sized businesses.
Lucas approaches AI as a strategic tool, not a replacement for human thinking. His work blends trained models, automation, and intelligent systems with human judgment, creativity, and accountability. This philosophy is reflected in his Theory of the 9s, a systems-based framework centered on balance, clarity, and sustainable growth across technology, business, and life.
Known for his collaborative, growth-oriented mindset, Lucas focuses on building systems that reduce friction, improve decision-making, and support long-term performance. He believes the best technology works quietly in the background, enabling people to do their best work without unnecessary complexity.
Outside of work, Lucas is a devoted father to three boys. Fatherhood plays a central role in how he thinks about systems, responsibility, and the future, reinforcing his belief that both businesses and families thrive when built on thoughtful structure, adaptability, and purpose-driven design.
Lately, I’ve been having a lot of conversations with influencers and affiliate marketers who are curious about Shopify Collective. Not curious in a “what is this?” way, but more like, “I feel like this could be big, but I don’t want to screw it up.” That instinct is right. Shopify Collective is one of those…
It didn’t take long for the analytics to show us: AI Search is here, and it’s moving fast. In just a short period, sites like ChatGPT.com have evolved from novelty tools into legitimate platforms for discovering businesses, products, and answers. Users aren’t just asking life questions anymore; they’re using AI to search with purpose, expecting…
In a recent new-hire interview, I reveled a bit in our changes at Stand And Stretch due to AI over the last year. It’s been exciting! So, it makes sense to take some of the extra time and begin sharing why we’re thriving. When people ask me what makes Stand And Stretch stand out, I…
Inspiring Stillness: A Project for the Young and Restless. Company: Just Breathe for Kids Location: Columbus, Georgia Industry: Children’s Yoga and Exercise Service: Platform: Release: July 27th, 2023 Just Breathe for Kids Just Breathe for Kids is a pioneering initiative aimed at enriching the lives of children through the power of mindfulness and wellness coaching.…
Navigating Location Asset Requirements in Google Ads: A Guide for Better Results As a small business, your presence in the digital landscape is pivotal. Google Ads can amplify this presence through location assets, a powerful feature that incorporates your business address, phone number, and essential operational details into your advertisements. However, with great power comes…
After 12 years, I’ve hired dozen-or-so full-timers and interviewed over 120 freelancers in the creative industry, and here is what I’ve learned. The theory of the 9’s! Behold, this is a part of the “secret” to hiring creatives in a post-pandemic digital age. The Rule of the Theory of the 9’s It’s simple. I measure…
It seems TikTok banners ads and posts about free credits to advertise on the platform are now a normal item in my news feeds. And it got me thinking about our clients and the questions we are getting about the viability of the platform. Sure, TikTok is now the newest app on the block and…
No arguments have ever been won on Facebook. Well, maybe not the ones that matter… I don’t check it anymore because it’s just not the place I want to spend my time. The hate, the false sense of enlightenment, and I’m just not into reading everyone’s opinions nor responding to them. It’s a daunting task…
We know that many of you are business owners and already facing challenges or likely will in the coming weeks, and we want you to know: you’re not alone.
It can be frustrating as a homeowner to find people you’re comfortable letting into your home when you need a job done. Likewise, it can be disheartening to a service provider when people don’t give them the chance to prove themselves. Google Local Services ads help reduce the guesswork for the customer in need. Using…