Lucas Shaffer is a small-town Georgia-born social entrepreneur who has dedicated his career to pushing the boundaries of digital marketing and community-focused technology. As the founder of Stand And Stretch, Lucas has built a best-in-class, boutique digital agency that integrates AI-powered solutions to accelerate workflows, unleash creative potential, and deliver high-impact results for clients across the U.S. Known for his "Theory of the 9s" and a collaborative, growth-oriented team culture, Lucas is as much a mentor as he is an innovator, blending creativity with cutting-edge technology. Most importantly, he loves spending quality time with his three boys, passing on his adventurous spirit and love for learning.
Ask a room of your friends, “When was the last time you clicked on a search ad on Google?” Watch as the room goes quiet and no one responds. I’m 100% on asking this question with the same result. No one I ask is clicking on the ads.
Custom stickers have been as important to the 2010s as mix-matched ankle socks were to the 2000s. If every business should have a logo, then every logo should be on a sticker. Everyone loves to put stickers on things, from your startup guru to toddlers, and youâll love making these stickers. Stress-free Stickers Sticker Mule…
All the news, right? đ As I write this blog article, I am reminded of the potential energy behind composing a narrative that evokes feelings and then is jettisoned into the community only to be scathed by the naysayers and applauded by the “believers”. Context, in a world of digital mediums, is being attacked. We don’t…
Search engines drive customers to small businesses all day long. Organic, or non-paid, traffic delivered through SEO makes up for 94.95% of all clicks on the Google Search Results Pages (SERPs). And 5.05% goes to AdWords while the cost continues to rise. Watch Lucas to learn the fundamental practices you can engage in to win…
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users donât even mind the cleverly placed snippets of information; sponsored content is a…
As a data scientist and digital native, I want ALL the data I can eat. Information about who is using your website is the best tangible marker for setting up successful digital marketing strategies. It also helps provide profiles of who your customers are. So, we consume a lot of this type of data from many…
If you have a Facebook account then, you’ve definitely heard of and even used Messenger. From messaging your aunt happy birthday to introducing yourself to a newly added friend, Messenger serves as a gateway of communication between users. Although, Facebook is amazing for personal use what about for businesses big and small? Did you know…
Texting your spouse to pick up some milk, checking the time, or setting a timer for the cookies in the oven â are just a few of the hundreds of instances where we turn to our mobile devices for support. However, what about the intent-driven moments such as the I want-to-do moments, I want-to-buy moments…
Writing blog posts is one the healthiest things you can do for your website. But let’s face it, it’s also not the best utilizing of time for a business owner. To sit down and throw down 500 words of delicious SEO copy isn’t the first thing on everyone’s list. And besides, your website may “look” decent, but…
Letâs face it, the game is changing. Itâs the 21st century and the Internet is alive and prospering. As a merchant, this means the way you sell your product is no longer the same as it was a few years ago. Potential prospects now spend their time scrolling through products using different apps and platforms.…