Just Breathe For Kids

Inspiring Stillness: A Project for the Young and Restless.

Company:

Location:

El Paso, Texas

Industry:

Voice Acting/Radio/Digital Media

Service:

Professional Website Design

Platform:

WordPress

Release:

March 10th, 2022

Just Breathe for Kids

Just Breathe with Kids is dedicated to enhancing the lives of children through mindfulness and wellness coaching. Founded by a team with a deep passion for child development and mental health, our goal was to create a platform that not only highlights our unique approach to mindfulness but is also user-friendly and showcases our services. With a tight deadline, we aimed to produce a site that reflects our ethos and makes it easy for clients to understand how we can benefit their children.

Challenge:

The primary challenge was to design a website that not only details our mindfulness coaching services but also demonstrates our unique approach to child wellness. We wanted to avoid the standard service gallery and instead, create a space that feels welcoming and educative, reflecting the calm and nurturing nature of our programs.

Solution:

Our web design team developed a UX strategy that places our mindfulness exercises and coaching techniques at the forefront of the homepage. This design choice ensures that visitors are immediately greeted with the essence of Just Breathe with Kids. The journey through the site is crafted to unfold our range of services and philosophy in child wellness, showcasing our comprehensive experience in a way that speaks directly to parents and educators.

Challenge:

Morgan wanted to integrate a showcase of a variety of visual and audio media on her website in a way that kept the site feeling snappy. Oftentimes, less experienced web designers can create sites with underoptimized or locally stored media that can slow site load times to a crawl. In the era of mobile browsing, speed and optimization are essential to keeping users on your site.

Solution:

We utilized the speed and power of integrating embedded YouTube videos for that video gallery. Then we optimized audio media files for the ideal bitrate (quality) to maintain fast loading speeds. Finally, our servers employ state-of-the-art CDN or content delivery systems to ensure that as soon as users hit Morgan’s homepage, it is already caching media materials for the fastest possible browsing experience. This enables users to see, or rather hear Morgan’s considerable talents in a seamless experience, regardless of a user’s internet connection or device.

Brand Assets

Logo

Brand Colors

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Fonts

Challenge:

Morgan isn’t just selling her skills as a voice actress and radio host, she’s selling her personality. We needed to find an elegant way to both demonstrate Morgan’s skills, and let her character shine through. We also wanted to remind prospective clients navigating the website at every turn that they should get in touch with Morgan asap for their next project.

Solution:

We always encourage our clients, especially clients who are sole proprietors, to invest in professional photography. It helps humanize a business and ingratiate potential clients right off the bat. Luckily for us, Morgan had some killer photography already which made it painless to choose from, crop, and place throughout the site. We also placed calls to action throughout the site to make it easy to contact Morgan with one click no matter where a visitor was navigating.