Category: ‘Uncategorized’

Amazon Launches New Social Platform Spark to Help Customers Connect to Businesses

Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and […] Read more

Google AdWords becomes Google Ads later this month

Google AdWords is ditching the Words and becoming Google Ads later this month. On July 24, changes are in store for the media giant as they rebrand and reconfigure three different products. Google AdWords will become Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite will become Google Marketing Platform. DoubleClick publisher products and […] Read more

Are Mobile Site Load Times Killing Your Sales? Fix them with TestMySite

If your website is your virtual window to the world, how hard is it to see into that window? How fast can people see what’s in the window? You want it to be clear, clutter-free, and displaying the absolute best product you have to offer. There’s a great tool to make sure you’re using optimization […] Read more

Organic Search vs. Paid Search — Choose Your Online Advertising Tactic Wisely

Cost-prohibitive and inconsistent, traditional advertising outlets aren’t necessarily the easiest path to generating new business. When a potential customer needs a service or product, they don’t wait for a creative commercial to interrupt their evening — they go online. As a business owner, you’ve got to meet your audience on their turf, with paid and […] Read more

Oct, 12, 2016

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YouTube Copyright Claims Aren’t a Video Death Sentence

Note: While this blog comments of fair use policy, it should not be considered legal advice. After hours of painstaking edits, you can finally see the finish line of your big video project. Immaculate cuts and color correction create stunning visuals. You managed to find just the right balance between informational and humorous tones. All […] Read more

Snappy TV: Your Real-Time Marketing Tool

Recently we wrote a blog post on real-time content marketing with a focus on Facebook Live. Real-time marketing is a great way for your brand to connect with audiences in an authentic way, and it is becoming a major part of all social media platforms. Today we bring another great resource to help you with […] Read more

Aug, 08, 2016

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Pokemon Go Is a Digital Marketing Must

Pokemon Go presents a huge opportunity for digital marketers like us at Stand and Stretch. Everyone — from fully-grown adults like our fearless leader, Lucas Shaffer, to his six-year-old son — found themselves swept up in the craze. The mobile app hit the market July 6th and the world lost its mind. Harnessing some combination of technology, […] Read more

Mobile-First or Desktop-First Web Design: What Should Companies Prioritize For Customers?

When designing a website, the best strategy is one that can get the most readers while also keeping their attention. High traffic to a website is a great thing, but is less effective when those entering the website are not encouraged to stay on it. Analyzing the way that customers or readers view a site […] Read more

Lifting Anchor: Sailing into the Next Five Years

Today, as our mentor and landlord Will Burgin added a “for lease” sign to market our office property, it caused quite the commotion in my head and heart. We are leaving the Village. I started remembering how excited we were when, just two of us, left the Regional Technology Incubator of Columbus at CSU (big […] Read more

HotJar Web Services: Tracking the Hottest Trends Online

What image goes into your head when you think of website clicks and internet traffic? Do you think of it in terms of roads, like the “information super highway?” At Stand and Stretch, we use a variety of strategies to analyze and improve the social of our clients’ websites. Video editing, web design and increasing […] Read more

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