Artificial Intelligence is trending for various reasons right now. While English teachers and professors are concerned about plagiarism and cheating issues, small business owners should be looking to implement some of the benefits of AI as well. As with any new technology, with great power comes great responsibility, and business owners, teachers, and students alike, are left with answering more ethical questions: is it “cheating” to use AI to write my _________?
As with any emerging new product, ChatGPT is open to these philosophical dilemmas and there’s a ton of gray area. Murky waters aside, you should know what it can do for you. When tasked with this assignment, I thought, “Let’s take this for a spin and see what it can do!” I downloaded the Chrome extension and went to work.
Finding the Right Prompt
Now, there’s a learning curve with this tool. I started very general, asking ChatGPT how it could generally help small business owners, edited my initial question, and added some parameters, before I landed on the following prompt:
Prompt: Please provide in 1000-2000 words the benefits of using artificial intelligence to write SEO copy for your website.
ChatGPT for Your SEO Content
Most blogs should be at minimum 500 words, with 1000-2000 words being that “sweet spot” to capitalize on your relevant keywords and ensure your blog pops up on the results page of relevant search engines, so I added that word range in there as well.
Here’s what was generated after:
In today’s digital age, the significance of having a strong online presence for businesses is more important than ever. This requires an understanding of Search Engine Optimization (SEO) and the ability to create high-quality content that can rank well on search engines. Artificial Intelligence (AI) has become increasingly popular in recent years and can provide several benefits for businesses, including the ability to write SEO copy for their website. Here are some of the benefits of using AI for SEO copywriting:
- Increased Efficiency: Writing high-quality SEO copy can be time-consuming and challenging. With AI, businesses can save a considerable amount of time and effort. AI can generate content at a much faster pace than humans, which can help businesses create a larger volume of content in a shorter amount of time. This can lead to an increase in productivity and efficiency.
- Improved Quality: AI-powered tools can analyze data and patterns to create content that is optimized for SEO. This means that the content generated by AI will be optimized for specific keywords, user intent, and other factors that search engines consider when ranking content. AI can also identify and correct grammar and spelling errors, ensuring that the content is of high quality.
- Cost-Effective: Hiring a team of writers to create SEO content can be expensive. With AI, businesses can reduce their costs and save money. The cost of AI-powered tools is significantly lower than hiring a team of writers, and businesses can generate a large volume of content without additional costs.
- Consistency: Consistency is essential for building a strong online presence. With AI, businesses can ensure that their content is consistent in tone, style, and quality. AI-powered tools can create content that matches a specific brand voice and style, ensuring that the content remains consistent across all platforms.
- Optimization for User Intent: AI-powered tools can analyze search data to identify user intent and create content that matches that intent. This means that businesses can create content that is more relevant to their audience, leading to higher engagement and conversion rates.
- Scalability: As businesses grow, their content needs will also increase. With AI-powered tools, businesses can scale their content creation efforts without worrying about hiring additional writers. AI can generate content at a much faster pace than humans, making it easier for businesses to keep up with the demand for high-quality content.
- Improved Search Rankings: The ultimate goal of SEO copywriting is to rank well on search engines. AI-powered tools can analyze data and patterns to create content that is optimized for search engines. This means that businesses can improve their search rankings and attract more organic traffic to their website.
In conclusion, using AI for SEO copywriting can provide several benefits for businesses. From increased efficiency and cost-effectiveness to improved quality and search rankings, AI can help businesses create high-quality content that engages their audience and drives results. While AI cannot replace human writers, it can certainly complement their efforts and make the content creation process more efficient and effective.
Impressive? I thought so. It doesn’t quite reach that 1000-2000 word parameter and additional attempts had it going into more detail with each benefit or simply paraphrased them in other words, but I sat in awe for a minute. (It’s also pretty cool to see it write the words before your eyes in real-time.)
While this needs some work and needs the voice of the writer or company, it hits all the main ideas. It’s also quite readable, which will help your website rank higher as well. Using AI to generate ideas and help you in the beginning stages of planning should be something every small business owner does. It will save you a wealth of time and can alleviate writer’s block for sure. In addition, it will save hours of data analysis and research.
More SEO Content, More Hits
Another main advantage, coupled with the saving time factor, is now the possibility of increasing your SEO website content. Where you may have only had time for one blog post a month or reworking your website was on the “One Day” list of tasks, you can knock out three or four or finally get to re-evaluating your site and adding more engaging and relevant SEO content.
Accurate and Reliable? Maybe…
Do you still need to check the facts and confirm a few things? Certainly. If your business is more of a niche brand or requires a certain acumen, you’ll want to proof everything with a fine-tooth comb and give your personal opinion as well. After all, when you sell your products and services, you’re selling YOU. Prospective customers will still want to see that and you want your personality to show through your website, blogs, social media, and brand.
But opening your eyes and taking a look at what AI can do for your business should be a conversation you have with your team. We’re certainly discussing in-house how we can use it to offer more advantages to clients and increase our own efficiency.
Not sure where to start? Let us help.
We don’t see AI replacing Stand And Stretch just yet, and our team can assist you in continuing to write blogs and fabulous content for your website that reflects your personality, style, and values. Our team will be using these tools to assist in several aspects of content creation and jumping into the future. We’ll introduce you to the benefits of a digital marketing team that stays on top of all the latest trends and technologies, like AI, to promote your brand and your business to your targeted demographics and audience.
Contact our team today!
Mallory is a teacher-by-education turned freelancer, who contributes to various digital projects and oversees our retargeting services. She enjoys designing new, creative ads to catch the attention of our client’s respective audiences and the challenge of reaching various markets. When she’s not working, she can be found controlling the chaos of her #girlmom and #armyspouse life, playing mediator and cutting peanut butter sandwiches into the appropriate, toddler-demanded shape, planning her next European adventure, reading the next novel on her TBR list, or cuddling with her 90-pound furbaby, Murray.
