Why SEO is Important for Small Business Owners

seo, small business

If you’ve ever noticed the gray font below the search box during a Google search, then you’ve probably seen that with every Google search you do, there may be several billion results! In some manner, Google determined that every single one of those results somehow relates to what you searched. As a small business owner, how do you get your website and services to show up at the top? Above your competitors? Search Engine Optimization (SEO) can make a huge impact on your business’s ranking in search results and ultimately help you reach your brand’s goal!

What is SEO?

Search Engine Optimization is the process of modifying the content of a website to better fit search engine algorithms. This increases the quantity and quality of website traffic via organic search engine results. 

Now, what does all that mean? In other words, SEO allows your small business to create a user-friendly website that helps Google connect customers with your brand. By optimizing the content of your website, Google can connect keywords from searches with your website, which ranks your website higher up in Google’s results! (Potentially even above your competitors) 

How Does It Work?

When a website is created, Google collects information about that website and the pages/links attached to create a catalog of sorts so it knows when to have your website show up during a Google search. SEO is the process of tailoring your website’s content so Google has an easier time finding all of the information your site has to offer. 

SEO techniques can include:

  • Compelling Content  – content that clearly answers the questions searchers are asking
  • Fast load speeds – slightly lowering the resolution for videos, pictures, and other media can increase your websites loading speed
  • Links – when other websites post links to your website, it helps provide credibility to your own content                                              
  • Optimized keywords – include common keywords that searchers are using so search engines can recognize your content

At Stand And Stretch, our team researches current trends in SEO to remain up to date with the best optimization practices to fit Google’s algorithm.

How Can SEO Help Your Small Business?

As a small business owner, visibility is an essential component of growing your business. Visibility establishes trust and credibility within a consumer base. When your website is optimized, potential customers have an easier time finding exactly what they’re looking for. 

SEO allows small businesses to attract quality organic search traffic through keywords. Keywords help attract specific audiences. Then, Google delivers your website to customers who are actively searching for the products or services that you provide! With SEO, you don’t need to pay for ads to increase your visibility! You tell Google more about who you are and what you do and let the algorithms do all the work! 

SEO with Stand and Stretch

If you’re ready to take your business to the next level and reach more people, SEO is your next step! Stand And Stretch is dedicated to optimizing and managing your website to get you ranking higher in search results. 

To learn more about what Stand And Stretch and SEO can do for your small business, schedule a meeting with our team today!

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