For years, marketing and online professionals have been wondering about better data tracking options from Google. Not necessarily on the front end, but behind the scenes, where only webbies look in order to ensure all electronic parts are working as they should. These behind the scenes, webmaster tools are what can help set a website […] Read more
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005, before we […] Read more
Here at Stand And Stretch, we use Google daily and depend on their services to communicate with clients, staff, and develop our business and our clients’ interests. As a Google Partner, we try to relay valuable information to the public about what exciting ideas Google is cooking up out there in California, and how it […] Read more
Is your business struggling to get the word out on new events or offers going on? Is business slow and you’re looking for a way to bring in new customers? Google My Business is a way to create an easy access for your customers to all the information they would need to know about your […] Read more
Google AdWords is ditching the Words and becoming Google Ads later this month. On July 24, changes are in store for the media giant as they rebrand and reconfigure three different products. Google AdWords will become Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite will become Google Marketing Platform. DoubleClick publisher products and […] Read more
Search engines drive customers to small businesses all day long. Organic, or non-paid, traffic delivered through SEO makes up for 94.95% of all clicks on the Google Search Results Pages (SERPs). And 5.05% goes to AdWords while the cost continues to rise. Watch Lucas to learn the fundamental practices you can engage in to win […] Read more
SEO — or search engine optimization — is a proven way to advance your business online. Through search engine results, relevant searches, and location, relevant customers have a better chance at finding your business online, whether through a traditional search, or on social media. Incorporating these steps with local traffic — known as “the local […] Read more
Texting your spouse to pick up some milk, checking the time, or setting a timer for the cookies in the oven — are just a few of the hundreds of instances where we turn to our mobile devices for support. However, what about the intent-driven moments such as the I want-to-do moments, I want-to-buy moments […] Read more
Writing blog posts is one the healthiest things you can do for your website. But let’s face it, it’s also not the best utilizing of time for a business owner. To sit down and throw down 500 words of delicious SEO copy isn’t the first thing on everyone’s list. And besides, your website may “look” decent, but […] Read more
So, what is social selling? Is it a fancy term for sales? Or is it a process hidden within social marketing? The answer to those questions is neither. Social selling is the concept of using your own sales technique through a different platform; a social platform. Through the use of social networks such as LinkedIn, […] Read more
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