As the digital marketing realm moves away from the traditional use of third-party cookies, solutions for more relevant audience targeting are developing. Google, as in many other aspects, continues to be a leader in such solutions. Stand And Stretch is continuing to follow suit as a Google Partner. With privacy, browser, and regulation changes in…
Keys to Better Photography So you’re ready to build a new website or give your current site a facelift? Great! There are many important factors to consider when embarking on a new project or a significant website revision. One often overlooked or underestimated element of any new web project is photography. Below, I’ll share some…
So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plunge and start your own business! Chances are one of your first goals is to create a website and dip your toes into digital marketing, so you can start building a…
Stand And Stretch’s Top Digital Tracking Metrics So you have a website, but how successful is it? Are you able to see how many users you’re drawing to the site using organic search tracking? Are you effectively utilizing your website data to boost your conversion rate? What the heck is a conversion rate? Today, let’s…
What are our clients thinking? What are they clicking on? What are they feeling when they peruse our site? What problems are they facing? Are they using any analytic tools already? All of these questions and more can be answered by coupling two incredible third-party apps: Google Tag Manager and Hotjar. Together, these intuitive apps…
The holidays are fast approaching, and that means the holiday sales and shopping have begun. As we settle in and navigate our new normal in 2021, e-commerce and online shopping have become the more popular means to tick off everything on your gift list. According to studies by Adobe, a record-breaking total of $10.1 billion…
Facebook has recently updated its verification application process. Here’s what it means for your business. The Verification Badge: More Than a Little Blue Check What does it mean to receive verification on Facebook and Instagram? When your social media page is verified, your page and posts will have a little blue checkmark next to your name…
Just over a year ago, Instagram introduced us to Reels – their version of auto-play videos. Reels are 15-second video clips that can be edited with additional features. Thanks to Reels, Insta users can now add audio to videos, including access to the music library, add filters and AR effects, manipulate video speed, and more.…
Google Tag Manager is one of the latest releases by the SEO mogul itself, Google. It’s a rollout that has made the tag game easier, more efficient, and accessible to more business owners. No longer do you need to be able to edit code in order to update your G tags. Now, even laymen can…
With 4.57 Billion users on the internet each day, it is safe to say that Google is constantly updating its algorithms. Stand And Stretch employees SEO experts that stay on top of the newest Google algorithm updates ensuring all of our customers that we will monitor their search traffic and other analytics to make changes…