With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task […] Read more
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005, before we […] Read more
Here at Stand And Stretch, we use Google daily and depend on their services to communicate with clients, staff, and develop our business and our clients’ interests. As a Google Partner, we try to relay valuable information to the public about what exciting ideas Google is cooking up out there in California, and how it […] Read more
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and […] Read more
Advertising online is an ongoing effort. It’s an area of marketing where you try and reach those closest to you — the customers who live within your service area and better yet, who are actually searching for your services. Those are the people who need you, after all, so why not shorten the process and […] Read more
Google AdWords is ditching the Words and becoming Google Ads later this month. On July 24, changes are in store for the media giant as they rebrand and reconfigure three different products. Google AdWords will become Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite will become Google Marketing Platform. DoubleClick publisher products and […] Read more
As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer a GREAT service, and share those reviews with all in your network. (Better still, all who are searching your brand or industry.) However, unless viewers are specifically looking […] Read more
Good news to business who advertise on YouTube (or who are looking to advertise on YouTube), a new program is helping you reach more customers in a professional setting. With the introduction of Director On Site, companies can show potential shoppers what they’re all about with a high-quality commercial that airs on YouTube. Best of […] Read more
As quickly as technology is advancing, it’s safe to say that the online world of advertising has undergone some updates — great ones! — in the past few years. With constant updates to search engines, brands that are constantly looking to improve the game, and advertisers who are taking on these growing digital practices, searching […] Read more
Pokemon Go presents a huge opportunity for digital marketers like us at Stand and Stretch. Everyone — from fully-grown adults like our fearless leader, Lucas Shaffer, to his six-year-old son — found themselves swept up in the craze. The mobile app hit the market July 6th and the world lost its mind. Harnessing some combination of technology, […] Read more
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