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google ads, google ads management

Customer Match: Learn More About This Google Ads Feature

Google AdsBy Claire FosterAugust 2, 2022

As the digital marketing realm moves away from the traditional use of third-party cookies, solutions for more relevant audience targeting are developing. Google, as in many other aspects, continues to be a leader in such solutions. Stand And Stretch is continuing to follow suit as a Google Partner. With privacy, browser, and regulation changes in…

Photography

Keys to Better Photography and Why It’s Crucial for Your Site

photography, Website DesignBy Marek ZarnowApril 12, 2022Leave a comment

Keys to Better Photography So you’re ready to build a new website or give your current site a facelift? Great! There are many important factors to consider when embarking on a new project or a significant website revision. One often overlooked or underestimated element of any new web project is photography. Below, I’ll share some…

small business website Columbus GA

5 Decisions to Make Before Launching Your Small Business Website

Business DevelopmentBy Neva PiombinoMarch 14, 2022Leave a comment

So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plunge and start your own business! Chances are one of your first goals is to create a website and dip your toes into digital marketing, so you can start building a…

top 5 important website stats - organic search tracking

Top 5 Most Important Website Stats in 2022

Digital MarketingBy Marek ZarnowMarch 4, 2022Leave a comment

Stand And Stretch’s Top Digital Tracking Metrics  So you have a website, but how successful is it? Are you able to see how many users you’re drawing to the site using organic search tracking? Are you effectively utilizing your website data to boost your conversion rate? What the heck is a conversion rate? Today, let’s…

analytic tools, google ad management columbus ga

Analytic Tools to Help You Understand Your Customers

Google Tag ManagerBy Mallory HardgroveFebruary 25, 2022Leave a comment

What are our clients thinking? What are they clicking on? What are they feeling when they peruse our site? What problems are they facing? Are they using any analytic tools already? All of these questions and more can be answered by coupling two incredible third-party apps: Google Tag Manager and Hotjar. Together, these intuitive apps…

e-commerce for holiday shopping

What Cyber Monday Looks Like for e-Commerce in 2021

Digital Marketing, eCommerceBy Catherine WhiteNovember 16, 2021Leave a comment

The holidays are fast approaching, and that means the holiday sales and shopping have begun. As we settle in and navigate our new normal in 2021, e-commerce and online shopping have become the more popular means to tick off everything on your gift list. According to studies by Adobe, a record-breaking total of $10.1 billion…

Verification Badge

Verification On Facebook and Instagram: What Does It Mean?

Digital Marketing, facebook, InstagramBy Catherine WhiteOctober 4, 2021Leave a comment

Facebook has recently updated its verification application process. Here’s what it means for your business. The Verification Badge: More Than a Little Blue Check What does it mean to receive verification on Facebook and Instagram? When your social media page is verified, your page and posts will have a little blue checkmark next to your name…

One Year of Reels – How They’ve Changed Instagram

Digital Marketing, InstagramBy Bethaney PhillipsOctober 4, 20211 Comment

Just over a year ago, Instagram introduced us to Reels – their version of auto-play videos. Reels are 15-second video clips that can be edited with additional features. Thanks to Reels, Insta users can now add audio to videos, including access to the music library, add filters and AR effects, manipulate video speed, and more.…

google tag manager

Benefits of Moving to Google Tag Manager

digital advertising, Digital Marketing, google, supertagBy Bethaney PhillipsJune 23, 2021Leave a comment

Google Tag Manager is one of the latest releases by the SEO mogul itself, Google. It’s a rollout that has made the tag game easier, more efficient, and accessible to more business owners. No longer do you need to be able to edit code in order to update your G tags. Now, even laymen can…

3 Ways We Know Google Updated Their Algorithm

Google NoticeBy Erin HammelFebruary 22, 2021Leave a comment

With 4.57 Billion users on the internet each day, it is safe to say that Google is constantly updating its algorithms. Stand And Stretch employees SEO experts that stay on top of the newest Google algorithm updates ensuring all of our customers that we will monitor their search traffic and other analytics to make changes…

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