Welcome to another installment of Stand And Stretch’s Sit And Learn webinar series! This episode starts a three-part series discussing SEO, keywords, search engine traffic, and of course, the art of using an agency. But not just using any digital marketing agency, but one that offers you clear and manageable transparency. In other words, you…
For years, marketing and online professionals have been wondering about better data tracking options from Google. Not necessarily on the front end, but behind the scenes, where only webbies look in order to ensure all electronic parts are working as they should. These behind the scenes, webmaster tools are what can help set a website…
With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task…
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005 before we…
Here at Stand And Stretch, we use Google daily and depend on their services to communicate with clients, staff, and develop our business and our clients’ interests. As a Google Partner, we try to relay valuable information to the public about what exciting ideas Google is cooking up out there in California, and how it…
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and…
Advertising online is an ongoing effort. It’s an area of marketing where you try and reach those closest to you — the customers who live within your service area and better yet, who are actually searching for your services. Those are the people who need you, after all, so why not shorten the process and…
Google AdWords is ditching the Words and becoming Google Ads later this month. On July 24, changes are in store for the media giant as they rebrand and reconfigure three different products. Google AdWords will become Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite will become Google Marketing Platform. DoubleClick publisher products and…
As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer a GREAT service, and share those reviews with all in your network. (Better still, all who are searching your brand or industry.) However, unless viewers are specifically looking…
Good news to business who advertise on YouTube (or who are looking to advertise on YouTube), a new program is helping you reach more customers in a professional setting. With the introduction of Director On Site, companies can show potential shoppers what they’re all about with a high-quality commercial that airs on YouTube. Best of…
