What are our clients thinking? What are they clicking on? What are they feeling when they peruse our site? What problems are they facing? Are they using any analytic tools already? All of these questions and more can be answered by coupling two incredible third-party apps: Google Tag Manager and Hotjar. Together, these intuitive apps…
As a small business owner, you might realize it’s virtually impossible to keep up with google and its new technology. However, it’s also likely that you know doing so can lead to great advancements for your business. From finding new business leads to increased web traffic, to a greater online presence, Google’s tools can help…
Last month, phone moguls Apple and Google announced a project that will help the public’s well being. With tech advancements and cooperation across the two brands, they’re working together to keep the general public safe and informed about any potential close contact they might have had with COVID-19. Through updated tech, users can log onto…
In a time of pandemic, Zoom is all the rage. They are, in fact, one company that has seen insane growth from the sudden change in meeting space. Their ability to connect folks virtually – in a time where we are suddenly separated – has brought new light to online services as a whole. And…
For years, marketing and online professionals have been wondering about better data tracking options from Google. Not necessarily on the front end, but behind the scenes, where only webbies look in order to ensure all electronic parts are working as they should. These behind the scenes, webmaster tools are what can help set a website…
Earlier this year, Facebook announced its plan to launch a cause-based feature to its platform to help users with community outreach and beyond. Known as Community Actions, this addition will be rolled out to various sections of Facebook a little at a time. To-date, few users have access, while the new feature will be launched…
As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer a GREAT service, and share those reviews with all in your network. (Better still, all who are searching your brand or industry.) However, unless viewers are specifically looking…
All the news, right? 😉 As I write this blog article, I am reminded of the potential energy behind composing a narrative that evokes feelings and then is jettisoned into the community only to be scathed by the naysayers and applauded by the “believers”. Context, in a world of digital mediums, is being attacked. We don’t…
In the United States alone, more than 69% of the population uses mobile devices. Including tablets and smartphones, that’s well over half of a target audience who regularly accesses websites, social media, and more, from the mobility of their own hands. What’s more impressive, however, is that stats are far higher overseas, edging up to…
Facebook has been growing its reach (and its users’) in recent years with the ability to go live. Video in real-time streaming that lets users film and simultaneously post video of whatever they might be doing at the time. For personal use, this has seen entries like concerts, outdoor scenery, and more. Meanwhile, businesses have…
