With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task […] Read more
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005, before we […] Read more
Here at Stand And Stretch, we use Google daily and depend on their services to communicate with clients, staff, and develop our business and our clients’ interests. As a Google Partner, we try to relay valuable information to the public about what exciting ideas Google is cooking up out there in California, and how it […] Read more
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and […] Read more
As a nonprofit, it’s just as important to get your information to the masses as any other business. In fact, it might be even more important. Requiring donations, word-of-mouth and volunteers who are willing and able to stay successful, nonprofits stay afloat by reaching as many people as they can. However, it’s also a task […] Read more
Consider the last time you were looking for a new service, how did you find a business or company that you trusted? One worthy enough of your cause? You might have asked around, checked out their previous work, listened out for reputations, or simply listened to your gut based on interactions. Each (or all) of […] Read more
Digital ad revenues are on the rise. So much so, that within just a few years, their already impressive budgets are slated to DOUBLE. According to a study put together by Juniper Research, Worldwide Digital Advertising: 2016-2020, in 2020 dollars earned will reach $285 billion. That’s huge. That means more brands are going online, more […] Read more
Today, as our mentor and landlord Will Burgin added a “for lease” sign to market our office property, it caused quite the commotion in my head and heart. We are leaving the Village. I started remembering how excited we were when, just two of us, left the Regional Technology Incubator of Columbus at CSU (big […] Read more
In business, we know not to take things personally. Not us, as in Stand And Stretch or even marketing in general, but everyone in business. It’s simply part of working a job, and of the modern world. Unfortunately, so is ignoring a correspondence. We get it, with email, text, social media, instant messages, voicemails, and […] Read more
When needing to get a hold of someone, the fastest form of communication is email. It’s also the most effective. In today’s digital age, folks are on their computers and their phones almost as often as they’re awake, and reaching out to them through that same medium can mean having your message seen. That’s why […] Read more
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