Stand And Stretch’s Top Digital Tracking Metrics So you have a website, but how successful is it? Are you able to see how many users you’re drawing to the site using organic search tracking? Are you effectively utilizing your website data to boost your conversion rate? What the heck is a conversion rate? Today, let’s…
Just over a year ago, Instagram introduced us to Reels – their version of auto-play videos. Reels are 15-second video clips that can be edited with additional features. Thanks to Reels, Insta users can now add audio to videos, including access to the music library, add filters and AR effects, manipulate video speed, and more.…
Google Tag Manager is one of the latest releases by the SEO mogul itself, Google. It’s a rollout that has made the tag game easier, more efficient, and accessible to more business owners. No longer do you need to be able to edit code in order to update your G tags. Now, even laymen can…
With the internet on the rise, more and more small businesses are finding new and spunky ways to market their products. As Stand And Stretch’s Retargeting Manager, I have seen all types of ad placements. There have been simple ad placements on your Facebook and Instagram news feeds. We have seen banner ads at the…
Making waves earlier this year, influencers in Britain organized a union, the first of its kind. Citing lack of contacts from brands, and well as unfair and untimely pay as its biggest motivators, top influencers in the country banded together to create an influencer union, The Creator Union, or TCU. And the idea is catching…
The Underrated Practice of Creating Fun Blogs Blogging hit the internet in the early 2000s. Since then, there are about 500 million blogs in the world, and about 2 million blog posts published on a daily basis. Blogging is for anyone and everyone because everyone has a voice that they can share with the world.…
Social media lets you connect with consumers on a fun, more personal level. Using video, asking for feedback and quick response time all let the consumer see the people behind the scenes and into how your small business works. This personalization of your business can build meaningful connections and brand loyalty. There are approximately 4.7…
With 4.57 billion people using the internet each day, it is fair to say that having a clean, fresh, aesthetically pleasing site is your first impression on most of your potential customers. Having a well-designed website is next to having a pleasing storefront. There are several aspects to your website that could be turning away…
Across the globe, society has been at home now more than ever. Online usage is on the rise as well. While trying to stay safe and abide by the guidelines of shelter-in-place orders, Covid-19 quarantines, and lack of storefront businesses that are even open, many are trying to find something to do. That is, something…
Your ads matter. Who sees your ads matters. As a small business that relies on local business, you need to be seen by the people who are looking for you. This includes customers within your service area, especially those actively seeking your services. With Local Services by Google, you can utilize tools that help you…
