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google optimize

How to Increase Your Website’s Engagement With Google Optimize

Google Chrome, Google SearchBy Bethaney PhillipsJanuary 6, 2020

Do you know that feeling after spending hours creating or updating your website hoping it’s beneficial to your customers? As business owners, your website is an important feature to help accommodate and grow your audience. But first, have you thought about what programs to use to track your website’s engagement? Are you curious to see…

wordpress gutenberg update

Introducing Gutenberg, WordPress’s Next Big Thing

WordpressBy Bethaney PhillipsDecember 30, 2019

A Widget to Change the Platform As We Know it. In today’s standards, WordPress is a widely used blogging and website platform. It’s intuitive, customizable, and it’s used across the board — that is, for those who understand it. (Don’t worry, we’re experts!) And as much as we love WordPress as a platform, we also…

digital marketing, stand and stretch

Create an Online Storefront Presence With Pointy

Business Development, Digital Marketing, MobileBy Erin HammelJanuary 3, 2019

With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task…

Mobile-First Web Design vs. Desktop-First Web Design

design, Website DesignBy Bethaney PhillipsFebruary 7, 2018

In the United States alone, more than 69% of the population uses mobile devices. Including tablets and smartphones, that’s well over half of a target audience who regularly accesses websites, social media, and more, from the mobility of their own hands. What’s more impressive, however, is that stats are far higher overseas, edging up to…

WordPress Updates to 4.9.1; What it Means for Your Website

branding business, Website Design, WordpressBy Bethaney PhillipsJanuary 18, 2018

If you’re like a majority of the WordPress-using population, from time to time you see notifications for upgrades. You click and run them, and then you go on with life, without those little red reminder dots telling you that something needs to be done. But while those updates are taking place, so are actual changes…

Mobile-First Web Design vs. Desktop-First Web Design

Mobile, Website DesignBy Bethaney PhillipsNovember 13, 2017

The Internet is becoming more and more accessible. With data towers being put up all over and smartphones working faster and longer, users can access virtually any website from anywhere … that is, any website that’s made mobile friendly. Pages that haven’t been formatted for tablets or smartphones are generally hard to view, don’t load…

knowledge graph image

You Must Master Google’s Knowledge Graph to Increase Traffic

digital advertising, googleBy Bethaney PhillipsJanuary 4, 2017

In the digital world, all of us — producers and consumers alike — are at the mercy of search engine behemoths. If you want to find or be found, your first stop is almost always Google. Thanks to features like smart search and the Google Knowledge Graph, this search tool has become the most popular…

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