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super bowl, digital advertising

Digital Marketing Takes Over the Super Bowl

Digital Marketing, Events, facebook, Instagram, social media, twitterBy Erin HammelFebruary 1, 2019

Super Bowl Sunday — a day that involves football, food, and friends. Although, there’s a little more to this special Sunday now that technology and social media play such a big role in our lives. Besides football, the Super Bowl is infamous for its creative and amusing ads during the commercial breaks. Whether you’re a…

The Art of Social Selling

branding business, Business Development, Sales, Social SellingBy Lucas ShafferSeptember 26, 2017

So, what is social selling? Is it a fancy term for sales? Or is it a process hidden within social marketing? The answer to those questions is neither. Social selling is the concept of using your own sales technique through a different platform; a social platform. Through the use of social networks such as LinkedIn,…

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