Tags: ‘digital advertising’

Digital Transparency: What Your Digital Sales Rep Didn’t Tell You

As quickly as technology is advancing, it’s safe to say that the online world of advertising has undergone some updates — great ones! — in the past few years. With constant updates to search engines, brands that are constantly looking to improve the game, and advertisers who are taking on these growing digital practices, searching […] Read more

Why Digital Ad “Losses” Aren’t Truly Lost

Digital ad revenues are on the rise. So much so, that within just a few years, their already impressive budgets are slated to DOUBLE. According to a study put together by Juniper Research, Worldwide Digital Advertising: 2016-2020, in 2020 dollars earned will reach $285 billion. That’s huge. That means more brands are going online, more […] Read more