Tags: ‘online advertising’

Display Advertising – The Secret Weapon of Advertising

  Have you been on Facebook lately and noticed an attention-grabbing advertisement next to your newsfeed? This, ladies and gentlemen, would be display advertising. Lets just jump right into this as I explain what display advertising is. In a nutshell, it’s an online billboard that uses texts, photos, and video to catch a future consumer’s […] Read more

Facebook Ads Introduce ‘Topic Targeting’

In the beginning, there was targeting. Facebook has always been able to leverage the amount demographic information to a very good degree. Today, Facebook has published information on a new mechanism that allows a ‘broader’ targeting filter to allow Ads to roll out to overlapping interests. ‘Topic Targeting’ is the derivative of the Interest targeting […] Read more