Chances are you’ve heard the term “conversion” bandied about in recent years, and you might have wondered if conversion tracking is something that could benefit your business. Google has recently expanded conversion tracking capabilities for Google Ads clients, giving you access to more tools and more data. Stand And Stretch is implementing these new methods…
What are our clients thinking? What are they clicking on? What are they feeling when they peruse our site? What problems are they facing? Are they using any analytic tools already? All of these questions and more can be answered by coupling two incredible third-party apps: Google Tag Manager and Hotjar. Together, these intuitive apps…
In the digital world, all of us — producers and consumers alike — are at the mercy of search engine behemoths. If you want to find or be found, your first stop is almost always Google. Thanks to features like smart search and the Google Knowledge Graph, this search tool has become the most popular…
