Finding the Organic in a Sea of Synthetic
I immediately claim a bean bag chair. I figured I hadn’t sat in a bean bag chair since “jamming” on guitar in college – so when in Rome, right? I wasn’t intimidated, and judgment certainly wasn’t part of anyone’s agenda. Everyone was striving to be better, wiser and fresher. Everyone wanted to be found the right way. No cutting corners. No fluffy ideas that were too abstract to even be considered applicable. Knowledge was freely exchanged without fear of you being “the competition.”
As an SEO professional, it was like a journey to Mecca. I was speaking the same language – comparing, connecting and ultimately all working towards solutions case by case (and no case was ever completely the same). As marketers, we have an inherent drive to understand and attempt to read the minds of consumers – learning and understanding current behavior in order to predict future behavior. Using Behavioral Psychology can be a little tricky, though, without having the concrete analytics to base those predictions on – which Conductor’s Platform Searchligh
In the first session, I sit down by myself on the far left of the auditorium. People flood in from all angles, and the room quickly transforms from a sea of empty seats into a full house. The first speaker hits the stage. We are all invigorated on topics like “pushing the marketing needle” and “educating the consumer.” During the Q & A session, my heart starts pounding through my chest. I couldn’t hold the question in. I summon up the courage to ask – “Is this generation of marketing less about throwing spaghetti on the wall and seeing what sticks, and instead centered on a strategy for your market to find you through your branding and search engine optimization?” The speaker gave a simple, “Yes.” He then expounded, “You don’t want people coming to your site that are not the right people for your brand. You want people with intent that find you through Search Engine Results Page (SERPs) based on the terms that you as a brand want to be discovered for. So, know your market’s intent and then go from there.” In that moment – amidst the synthetic lighting, this was as organic as it got.
Our Success with Conductor
Utilizing one of the best Search Engine Marketing platforms, Conductor, Stand and Stretch was able to take a local lawyer from 300 monthly page views to over 3,653 monthly page views in just 5 months. In the last month,