If you know anything about Twitter you know about #FollowFriday. This hashtag is one of the most commonly used on Twitter along with other favorites including #musicmonday and #fail. This search pattern (#hashtag) allows the user to profile their favorite twitterers. In many cases, this allows a follower to see other users that may be worth following. It’s a win win. Right? hmmph…
Lately, my feeds have shown this hashtag less and less on the past Fridays of 2010. Where have they gone? Why is something that once was a mainstream trending topic is now a seldom used triage for pinching at new followers? I have addressed a few items here which may give light to why this is a ‘weaning trend’.
My first observation is the sheer amount of time it takes to create a proper #FollowFriday. To dissect a proper FollowFriday tweet you must adhere to a few rules.
- The tweet must include #FollowFriday or #FF (or any combination of the capitalization you may find cute and unique that week)
- You must use a mention to your follow worthy friends. This often includes manually keying avatars or utilizing autocomplete functions that you find in HootSuite and Tweetdeck.
- Optional: Include a snippet of why your followers should follow them. After all, you don’t want to blindly lead someone astray if you think there is no ‘real’ value to be gained.