Your ads matter. Who sees your ads matters. As a small business that relies on local business, you need to be seen by the people who are looking for you. This includes customers within your service area, especially those actively seeking your services.
With Local Services by Google, you can utilize tools that help you get seen by those nearby. Increase your business, simply by being seen, with this simple and effective upgrade to your digital marketing services.
With Local Services By Google, You Can:
- Gain views from local residents
- Increase your digital marketing ROI
- Streamline your marketing process
- Reach customers who are traveling nearby by sending out a coupon or ad that entices them to stop
- Gain access to data about your key demographic (where they travel, when they shop, etc.)
Here’s How Local Services Works:
Business owners sign up through Google to confirm their business information and earn a badge of trust. This shows customers you’ve been verified; it’s an extra step that proves a trustworthy joint that’s worth giving business to. The badge of trust ensures you have passed a background check, have all necessary business licenses, and have proper insurance in place.
Next, businesses create ads through Google. Utilizing smart keywords within your industry ensures you’re seen by those who are searching for your products and/or services. Only pay for the ads that draw in customers. When a lead clicks and contacts you through the ad, you get a small fee.
Stand And Stretch offers keyword research and monitoring so you can follow data on which keywords are drawing in the most customers and how to best use the allotted ad space.
Track how many customers find you online, and how it contributes to overall income. You can also pair in digital marketing services, like paid ads, social media marketing, and more.
Who Can Gain from Local Service Ads on Google
Any business that deals with local customers can find viable leads through Local Services. Because your ads are shown to searchers within your service area, real, viable leads come your way. As you establish relationships with customers (sending emails, text deals, etc.,) you can even reach shoppers when they reach a certain radius to your location.
Because Local Services allows you to reach those nearby – who are looking for what you offer – it’s an ideal marketing tool for any small or medium business looking to serve customers in-person.
Better yet, is that it’s a universal add-on that works for any industry, including service-based and product or retail brands.
Use Stand And Stretch’s Help in Columbus, Georgia
If you’re busy running your business and don’t have time to mess with digital marketing, we’ve got you covered. Stand And Stretch is a Google Certified Ad Partner, which means we’re well versed with their platform and managing ads. Rely on our expertise to implement smart and effective keywords, and to monitor phrases that are drawing in the most ROI, and switching out what’s ineffective.
To learn more about starting and managing your Local Services campaign with Google, get in touch with us today.
Bethaney Phillips is a freelance writer and editor turned SEO specialist with 10 years of professional digital writing experience. She enjoys working with clients and putting their ideas into informative content. She is also a military spouse entrepreneur advocate, volunteering, and writing in MilSpo spaces. When not working, she can be found chasing around two toddler boys.