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Google Updates You Should Be Using For Your Small Business


Erin Hammel - September 24, 2020 - 0 comments

Are you aware of the Google updates that you could be utilizing for your small business benefit this year? With the unknown of the COVID-19 pandemic, it is important to keep your website updated for both you and your customers benefit. Google is constantly improving its possibilities to help any and all businesses, make sure to always utilize the tools Google offers.

Make sure to keep your information updated in your GMB so customers know when you are open and what services you are offering. Choose a category for your business so Google can decide which searches show your local listing. Finally, don’t forget to upload high-resolution photos of your business!

Update Your Google My Business Information

COVID-19 has affected many businesses and how they are currently operating. Make sure to update your Google My Business information so your customers are in the loop! Update your new business hours so customers aren’t confused if you are now closing early! Make sure to include more hours if you are providing delivery, carry-out, or curbside pick up services. Include information about online classes or appointments so your customers know each of your services. Any other assistance you are contributing to your community. Lastly, if you are temporarily closed, don’t forget to update this! Keeping your Google My Business information can be very beneficial to maintaining your customer base during this unknown time.

Choose A Category For Your Business

Choosing a category in your Google My Business information is fundamental in order to help Google designate which searches will show your local listing. Though you can’t create your own category, Google provides a list that you can choose from! If no specific category fits the description of your business, choose a more general specification. It’s important to check the Google My Business categories often to see if new opportunities arrive to fit the needs of your business.

Upload Photos Of Your Business

Creating and uploading photos for your Google My Business listing is one of the most inexpensive and effective ways to create more leads for your business. With the information straight from the source, Google states that businesses with high-resolution photos are much more likely to receive driving directions to their business along with clicks to their website! Adding photos can give your customers a small glance at what your business is all about. Consider adding high-resolution photos of your logo, services, and the outside of your business.

Keep Your Google My Business Updated

Keeping your GMB updated is an inexpensive and effective way to create more customer drive straight to your door. With the unknown of the COVID-19 pandemic, it is important to keep your website updated for both you and your customers benefit. Make sure to keep your information updated in your GMB so customers know when you are open and what services you are offering. Choose a category for your business so Google can decide which searches show your local listing. Finally, don’t forget to upload high-resolution photos of your business!

Contact Stand And Stretch today, as certified Google Partners for 10 years we know a thing or two.

 

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