Category: ‘online advertising’

Email Marketing for Nonprofits: Affordable Business Tools

As a nonprofit, it’s just as important to get your information to the masses as any other business. In fact, it might be even more important. Requiring donations, word-of-mouth and volunteers who are willing and able to stay successful, nonprofits stay afloat by reaching as many people as they can. However, it’s also a task […] Read more

You Must Master Google’s Knowledge Graph to Increase Traffic

In the digital world, all of us — producers and consumers alike — are at the mercy of search engine behemoths. If you want to find or be found, your first stop is almost always Google. Thanks to features like smart search and the Google Knowledge Graph, this search tool has become the most popular […] Read more

Why Digital Ad “Losses” Aren’t Truly Lost

Digital ad revenues are on the rise. So much so, that within just a few years, their already impressive budgets are slated to DOUBLE. According to a study put together by Juniper Research, Worldwide Digital Advertising: 2016-2020, in 2020 dollars earned will reach $285 billion. That’s huge. That means more brands are going online, more […] Read more

How to Spot an Outdated Digital Advertiser

Experts say you can date a world map based (mostly) on geographical names. For example, is Constantinople on the map or is Istanbul? Are Austria and Hungary two separate countries, Austria-Hungary, or the Austrian Empire? In a similar fashion, you can date a digital advertiser by whether or not they think meta keywords are important. […] Read more

HotJar Web Services: Tracking the Hottest Trends Online

What image goes into your head when you think of website clicks and internet traffic? Do you think of it in terms of roads, like the “information super highway?” At Stand and Stretch, we use a variety of strategies to analyze and improve the social of our clients’ websites. Video editing, web design and increasing […] Read more

Display Advertising – The Secret Weapon of Advertising

  Have you been on Facebook lately and noticed an attention-grabbing advertisement next to your newsfeed? This, ladies and gentlemen, would be display advertising. Lets just jump right into this as I explain what display advertising is. In a nutshell, it’s an online billboard that uses texts, photos, and video to catch a future consumer’s […] Read more