Category: ‘blogging’

Create an Online Storefront Presence With Pointy

With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task […] Read more

Winning the Local Pack for SEO

SEO — or search engine optimization — is a proven way to advance your business online. Through search engine results, relevant searches, and location, relevant customers have a better chance at finding your business online, whether through a traditional search, or on social media. Incorporating these steps with local traffic — known as “the local […] Read more

Dec, 01, 2017

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Mobile-First or Desktop-First Web Design: What Should Companies Prioritize For Customers?

When designing a website, the best strategy is one that can get the most readers while also keeping their attention. High traffic to a website is a great thing, but is less effective when those entering the website are not encouraged to stay on it. Analyzing the way that customers or readers view a site […] Read more

Photography Websites: The Consumer Perspective

I recently had the opportunity to speak to a wonderful group of photographers at the Photopia Professional members meeting.  It was very engaging as I spoke about the difference in blogging styles and how to allow the consumer to connect with the images using social platforms such as Pintrest (if you need an invite, let me […] Read more

Quick Case Study: Inbound Traffic From Blogging

This is exactly why you should blog. In the past 30 days, 706 unique visitors came to our site while spending an average of 3 minutes and 10 seconds poking around for almost 3 individual pages. 40.37% (almost half) of these 706 unique visitors came from search engines.  This is a very colorful pie chart.  Too […] Read more

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Case Study: Cisco Systems, inc. Open Social Media Policy

Social media is the catalyst to cultivating communities. Through these channels, companies are tapping into their customers thoughts and building relationships with potential customers. A crucial part of social media is within a company and its employees. An employee can carry or hinder an organization’s message. Many companies are restricting all access to social networking […] Read more

Travel for the IT Consultant/Manager

Sometimes you may not have a choice as to when and why you travel for work, but when you do, here are some helpful tips when planning your next trip.

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Locos Event Video

Fun recap of the event. We hope to do this again real soon.

Your Blog Is Your Business: How To Begin

One of the hardest ideas to integrate into your business is a blog.  You may toss the idea around and wonder what it is you may want to talk about. The real reason your business needs a blog is because you are probably not on the front page of your local newspaper.  Your product is […] Read more