Category: ‘best practices’

Mobile-First Web Design vs. Desktop-First Web Design

In the United States alone, more than 69% of the population uses mobile devices. Including tablets and smartphones, that’s well over half of a target audience who regularly accesses websites, social media, and more, from the mobility of their own hands. What’s more impressive, however, is that stats are far higher overseas, edging up to […] Read more

Introducing Website Demographics with The LinkedIn Insight Tag

As a data scientist and digital native, I want ALL the data I can eat. Information about who is using your website is the best tangible marker for setting up successful digital marketing strategies. It also helps provide profiles of who your customers are. So, we consume a lot of this type of data from many […] Read more

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Winning the Local Pack for SEO

SEO — or search engine optimization — is a proven way to advance your business online. Through search engine results, relevant searches, and location, relevant customers have a better chance at finding your business online, whether through a traditional search, or on social media. Incorporating these steps with local traffic — known as “the local […] Read more

Dec, 01, 2017

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Mobile-First Web Design vs. Desktop-First Web Design

The Internet is becoming more and more accessible. With data towers being put up all over and smartphones working faster and longer, users can access virtually any website from anywhere … that is, any website that’s made mobile friendly. Pages that haven’t been formatted for tablets or smartphones are generally hard to view, don’t load […] Read more

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3 Tips For Better SEO Blog Posts

Writing blog posts is one the healthiest things you can do for your website. But let’s face it, it’s also not the best utilizing of time for a business owner. To sit down and throw down 500 words of delicious SEO copy isn’t the first thing on everyone’s list. And besides, your website may “look” decent, but […] Read more

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A Year In Virtual

Humbled. It’s a word that I can say has spent a lot of time in my mind over the past year. I’m more reflective, more deliberate, and I can say that I’ve crawled through some dark places to get to where I am today. I’ve listened to some great people and am a product of […] Read more

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Email Marketing for Nonprofits: Affordable Business Tools

As a nonprofit, it’s just as important to get your information to the masses as any other business. In fact, it might be even more important. Requiring donations, word-of-mouth and volunteers who are willing and able to stay successful, nonprofits stay afloat by reaching as many people as they can. However, it’s also a task […] Read more

You’ve Got Mail…Chimp? Why MailChimp Takes The Cake in Email Marketing

Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential? It’s no secret that email campaigns have taken over the direct marketing scene. Have you seen what email campaigns are capable of lately? They look sleek, are user-friendly, and as […] Read more

How To Link Your Customers Directly To Your Google Reviews Area

Consider the last time you were looking for a new service, how did you find a business or company that you trusted? One worthy enough of your cause? You might have asked around, checked out their previous work, listened out for reputations, or simply listened to your gut based on interactions. Each (or all) of […] Read more

The Case for Using URL Discount Codes

If you haven’t yet experienced the magic of an online shopping code, you’ve likely at least heard of them. Much like physical coupons, these little money savers pull dollars and cents directly off of your bill. But unlike the snippable kind, virtual or URL codes are digital. They work all the same on the savings […] Read more

Feb, 15, 2017

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