Category: ‘Advertising’

Digital Marketing Takes Over the Super Bowl

Super Bowl Sunday — a day that involves football, food, and friends. Although, there’s a little more to this special Sunday now that technology and social media play such a big role in our lives. Besides football, the Super Bowl is infamous for its creative and amusing ads during the commercial breaks. Whether you’re a […] Read more

Create an Online Storefront Presence With Pointy

With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boosting revenue and creating customer loyalty. Though many business owners seem to struggle with the task of creating their own web presence. Pointy can help with the seemingly impossible task […] Read more

Cyber Monday: Why E-Commerce is Important for Your Business

“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” However, that hasn’t always been the case. Yes, there was a time before Cyber Monday! The term Cyber Monday was actually coined by Ellen Davis back in 2005, before we […] Read more

Amazon Launches New Social Platform Spark to Help Customers Connect to Businesses

Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to products they may find interesting. Yes, Amazon is forever changing and innovating their platform. At first glimpse, the appearance of the “feed” looks pretty much like a mix of Facebook, Instagram, and […] Read more

Improve Customer Reviews with Shopper Approved Software

As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer a GREAT service, and share those reviews with all in your network. (Better still, all who are searching your brand or industry.) However, unless viewers are specifically looking […] Read more

How to Order Custom Stickers and Stay Stress-Free with Sticker Mule

Custom stickers have been as important to the 2010s as mix-matched ankle socks were to the 2000s. If every business should have a logo, then every logo should be on a sticker. Everyone loves to put stickers on things, from your startup guru to toddlers, and you’ll love making these stickers. Stress-free Stickers Sticker Mule […] Read more

Take Your Video Marketing Into 2018 with Facebook for Creators

Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the marketing side of their business. Facebook Marketing is so ingrained in their social media platform that most users don’t even mind the cleverly placed snippets of information; sponsored content is a […] Read more

YouTube Launches New Marketing Feature: Director On Site

Good news to business who advertise on YouTube (or who are looking to advertise on YouTube), a new program is helping you reach more customers in a professional setting. With the introduction of Director On Site, companies can show potential shoppers what they’re all about with a high-quality commercial that airs on YouTube. Best of […] Read more

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Email Marketing for Nonprofits: Affordable Business Tools

As a nonprofit, it’s just as important to get your information to the masses as any other business. In fact, it might be even more important. Requiring donations, word-of-mouth and volunteers who are willing and able to stay successful, nonprofits stay afloat by reaching as many people as they can. However, it’s also a task […] Read more

3 Easy Steps To Add Facebook Live Contributors

Facebook has been growing its reach (and its users’) in recent years with the ability to go live. Video in real-time streaming that lets users film and simultaneously post video of whatever they might be doing at the time. For personal use, this has seen entries like concerts, outdoor scenery, and more. Meanwhile, businesses have […] Read more

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