Stuff about Things

Freelancing is Changing the Game … And the Quality of Work

“So you have a part-time job?” – that is the two most common, yet mostly untrue – stereotype associated with freelancing. Yes, freelancing, the location-free way to work. (I emphasize WORK here; no it’s not a far-off goal to get paid while Netflixing and watching snacks.) But it’s anything but part-time. Unlike telecommuting, which allows […] Read more

How to Spot an Outdated Digital Advertiser

Experts say you can date a world map based (mostly) on geographical names. For example, is Constantinople on the map or is Istanbul? Are Austria and Hungary two separate countries, Austria-Hungary, or the Austrian Empire? In a similar fashion, you can date a digital advertiser by whether or not they think meta keywords are important. […] Read more

40 Leads Under The Sea: An Epic Sales Tragedy

Like every good digital marketer, we work very hard to bring the client things they ask for. Today, I tell the tale of a client experience that sparked a great conversation at Stand And Stretch. It began with campaign results that modified our perspective and required us to challenge our own success criteria with our […] Read more

Mobile-First or Desktop-First Web Design: What Should Companies Prioritize For Customers?

When designing a website, the best strategy is one that can get the most readers while also keeping their attention. High traffic to a website is a great thing, but is less effective when those entering the website are not encouraged to stay on it. Analyzing the way that customers or readers view a site […] Read more

Lifting Anchor: Sailing into the Next Five Years

Today, as our mentor and landlord Will Burgin added a “for lease” sign to market our office property, it caused quite the commotion in my head and heart. We are leaving the Village. I started remembering how excited we were when, just two of us, left the Regional Technology Incubator of Columbus at CSU (big […] Read more

The Dynamics of Working With a Non-Responsive Client

In business, we know not to take things personally. Not us, as in Stand And Stretch or even marketing in general, but everyone in business. It’s simply part of working a job, and of the modern world. Unfortunately, so is ignoring a correspondence. We get it, with email, text, social media, instant messages, voicemails, and […] Read more

HotJar Web Services: Tracking the Hottest Trends Online

What image goes into your head when you think of website clicks and internet traffic? Do you think of it in terms of roads, like the “information super highway?” At Stand and Stretch, we use a variety of strategies to analyze and improve the social of our clients’ websites. Video editing, web design and increasing […] Read more

How To Make Sure Consumers Are Seeing Your Print Ad

Print media is far from flatlining. Having a print ad in the local paper or in a popular magazine is still a great way to establish credibility, reach a specific target audience, and put your brand in front of consumers. The longevity and shelf life of print media make it worth the money as you […] Read more

Why Email Campaigns are Important for Small and Mid-Sized Business Growth

When needing to get a hold of someone, the fastest form of communication is email. It’s also the most effective. In today’s digital age, folks are on their computers and their phones almost as often as they’re awake, and reaching out to them through that same medium can mean having your message seen. That’s why […] Read more

Happy Hour Podcast – Episode 2: More Politics, SnapChat, The Darkweb, Twitter and Bots

Welcome back to the Happy Hour Podcast by Stand And Stretch! We will be discussing advertising, marketing, Google, branding, logo design, web design, web development and just about everything related to a hard day’s work at our agency. This episode is a bit longer and focuses on an update on the political ongoings of this part […] Read more

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