Facebook has recently updated its verification application process. Here’s what it means for your business.
The Verification Badge: More Than a Little Blue Check
What does it mean to receive verification on Facebook and Instagram? When your social media page is verified, your page and posts will have a little blue checkmark next to your name – this is the verification badge. The Instagram verified badge and Facebook verified badge look the same, but each requires a separate application.
Simply put, verification is a way to show your customers that the page they are looking at is legitimate. In order to have the verification badge shown on your business’s Facebook and/or Instagram, you must complete an application process – more on this in a bit.
Instagram verification and Facebook verification is not an endorsement, but it does show that the company page has been vetted through their application process and verified by Facebook and/or Instagram to be authentic.
Why Does Facebook and Instagram Verification Matter for Your Business?
When customers are looking for your social media pages, they want to be sure they follow the right page ensuring they will stay up to date with your business and have the correct source for contacting you if needed. A verification badge is a way to show people that you are who you say you are. Getting your account verified on Facebook or Instagram can lend trust and credibility to your business, as well as establish authenticity to your business and brand.
How to Get Verified on Instagram and Facebook
To get verification on Instagram and Facebook, you must complete an application process. The full process is available directly in the app. The requirements to get verified on Instagram and Facebook as of the time of this writing are detailed below.
- Your account must represent a real person, registered business, or entity.
- Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible.
- Only one account per person or business may be verified, with exceptions for language-specific accounts.
- Your account must be public and have an about section, bio, profile photo, and at least one post.
- Your account must represent a well-known, highly searched-for person, brand, or entity.
All of the above must be met as well as following Facebook and Instagram’s Terms of Service and Community Guidelines. Source
What happens when you submit the verification application?
Instagram and/or Facebook will complete a review of your account once they receive your verification request. They will review your request and notify you if your account has been verified or not within 30 days. You can check the status of your verification in your notifications or activity within the app. If your request is denied, you can resubmit your verification badge request again in 30 days.
Helpful Links
Here are a couple of links to help with your own Instagram verification and Facebook verification process.
Verified Badges | Instagram Help Center
How do I request a verified badge on Facebook?
Ready to start the verification process?
Verification on social media pages can increase customers’ confidence in your business. With services like Social Media Management, SEO Management, and Google Ads Management, Stand And Stretch can help you with this, and more. Our team of experts can handle the back-end “techy stuff”, so you can focus on running your company. Get a quote for the perfect blend of digital marketing services to grow and support your business today!
