Are your snaps missing something? Geofilters offer a splash of color that goes a long way. These little gems do more than just change the lighting of your photos. Geofilters add flare to your Snapchat game. Stamp your story with artwork showcasing a specific location or event to let everyone know what’s happening. Few social media features offer the fun and utility of geofilters.
These add-ons are huge for businesses and individuals alike. Snapchat allows you to build your own geofilter and brand your content. When users swipe to add your filter, you’ll be reaching an entire network. It’s an organic line to user-generated content (UGC).
Geofilters Act as Visual Hashtags
Hashtags are useful for tracking a particular topic on social media. Geofilters act as your visual hashtag. Nearly everyone prefers images to text, so a geofilter gives you a better way to engage your followers. Plus, you gain the creative license to create your own art.
Build an awesome banner to stamp a gala or trade show. You’re only limited by your own creativity.
The Snapchat website walks you through making your own geofilter with size and resolution specs. You can choose a flexible timeframe for your geofilter. You’re also able to draw a geofence to specify in what area the filter will be available. Upload your art and Snapchat names its price.
The community geofilter is a free option for artists. You can upload original art related to a historical district or neighborhood. Local landmarks and public locations are all fair game. Your art may even be shared by other users on Snapchat. Brand logos cannot be included. However, if you want to build an on-demand geofilter for your business, your options increase.
On-demand Geofilters Let Your Audience do the Legwork
On-demand geofilters allow you to promote an event, business, or specific location. As a paid marketing option, it lets users engage with your brand on their own. They can share your geofilter with their friends. And tapping into other networks is huge! Social media users trust UGC more than any other type of content. Snapchat geofilters are as fun as they are useful.
On-demand Snapchat geofilters have a variety of applications. They’re perfect for announcing a new product launch. Use a geofilter as a tag on all related content to help an audience keep track of your story. That extends beyond just promoting a product.
Businesses can share their experiences at trade shows or live events too. Telling your story engages your audience and bolsters your presence. Users have to know you’re at an event to engage with you!
Sharing your business’ story is not limited to cataloguing a live event. With a branded geofilter, you can tag company-culture-related snaps too. Giving your audience a peek behind the curtain adds familiarity. Show your network a day in the life of your business, and allow your employees to become digital advocates for your brand.
Versatile applications for Snapchat geofilters make them a powerful marketing tool. Increasing organic engagement doesn’t have to be tough. Bolster your visibility. Seize the power of UGC. Geofilter away!
Learn more about the tools used at Stand and Stretch by visiting our website: https://www.standandstretch.com
Bethaney Phillips is a freelance writer and editor turned SEO specialist with 10 years of professional digital writing experience. She enjoys working with clients and putting their ideas into informative content. She is also a military spouse entrepreneur advocate, volunteering, and writing in MilSpo spaces. When not working, she can be found chasing around two toddler boys.