I was checking a Facebook account and noticed an Ad pointing to a landing site about Walmart. I also just happened to be on the end of a series of documentaries in which two were centered on the Walmart ‘story’. Not everyone likes Walmart…and there are no documentaries praising them.
Apparently, Walmart is getting a lot of bad press and what is even worse…the current/ex-employees are the main source. So, there is no surprise that the landing site called therealwalmart.com was at the end of the Facebook Ad and it tells a different story.
As I am always pouring into my details, this well built website was sincerely put together for multiple reasons but I found that the site had a very ‘simple’ set of values in the code. For any web developer, what I am about to mention may seem ‘standard’. To a non-technical marketer, it is the very core of why you use content to win at online marketing.
The landing page website was built using simple HTML with advanced web design and development standards that perform well with search engines. I understand it’s typical. But the source code behind the site is targeting priority tags with the same tag lines that will be used for search engines when people hear something and take to the web to find out more.
Here is a clear sample.
“Q: I’ve heard things about workers and low pay. What are the facts?”
Notes: For those of us who understand SEO, notice the multiple use of ‘facts’, ‘pay’ and ‘workers’ in the <h2> tag. There are over a dozen of other targeted ‘blocks’ that focus on terms that have a magnetic pull on search. In the web today, take the terms above and Google them today. You will find a a series of negative articles. This new website is geared to thwart that surge of negative articles on the web.
In the light, this website is a very universal truth that most Search Engine programmers and web developers around the world use every day. I simply wanted to share with business owners and others who may like to see it used in ‘big brand’ scenario. Walmart could not take this same effort to their current website as it is already a portal for ecommerce and they would suffer a loss. Establishing a new site, specifically targeting these search terms is a tactic we recommend for many cases.
Does your website need to change so that the right people find you?
With 15 years of digital creative experience and work in dozens of major industries, Lucas writes to communicate the importance of digital strategies useful for every company from Startup to mature Brand. He currently is Creative Director at @StandAndStretch, a TEDx Speaker, SEO Expert, Father to 3 boys and married to his lovely wife, Whitney. Schedule a consult today!