This is the first time I’ve seen ‘Cost Per Like’ outside of our reporting and analytic approaches.   We always define our success by growing Facebook communities through promotions, Ad management and content strategy by reducing the amount of expense per like.  It is great to see that Webtrends found that on average the cost of obtaining a fan is $1.07.

Average the cost of obtaining a fan is $1.07.

Out of our current clients who we handle online marketing, 7 out of 12 are performing below this rate.  Win!