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Quick Case Study: Inbound Traffic From Blogging

Lucas Shaffer - August 12, 2011 - 1 comment

This is exactly why you should blog.

In the past 30 days, 706 unique visitors came to our site while spending an average of 3 minutes and 10 seconds poking around for almost 3 individual pages.

40.37% (almost half) of these 706 unique visitors came from search engines.  This is a very colorful pie chart.  Too much of one color can help you determine a goal to strategically build the other inbound channels.

Here is a list of all the search terms that brought traffic to our site.


99% of these terms are from blog posts that centered on things of value or knowledge that we shared with everyone.  Each one becomes a searchable item on the web and brings new people to your site.  It is this inbound strategy that provides leads, prospects and real-time data of who is visiting the site.

Take Aways

  1. On Average, no one is clicking on more than 3 pages.  This means we should have something to capture their attention and try and convert them into a lead.
  2. Blogging is one of the most profitable things I can do.  If I convert 1% of the 706 unique visitors on our site then I have 7 new leads a month.  More blog posts = more leads.
  3. The title is key.  The list of keywords above are something similar to the title of the blog posts that were written here.
  4. I should be blogging more.
If you are having trouble with blogging then you are not alone.  Start out slow and build into it.  A good rule of thumb is to share something of value.  Lists are good and quick for the light reader and images add color and variety to a text heavy post.
Let us know if you have any questions or need help setting up a blog!  Good luck!

Graphics from Google Analytics.



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1 comment

  1. Birger Hartung

    Hi Lucas, thanks for this post. I learned two things: 1. The title IS most important. I don’t like it, but obviously a great title makes the day. Haven’t found “the truth” for a compelling title yet, it’s still between the sheets for me. 2. Conversion rate – Stand and Strecht’s 706 visitors in a month is great! I don’t think that posting more will get you more into business. I’ve learned to focus on conversion of visitors.

    Best wishes for 2012 for you and your team!

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